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Knowledge Exchange Webinars offer opportunities for members to connect with and learn from their peers without leaving their desks. Free presentations by experts in the field are designed to engage and educate, reaching staff members at NAMT member theatres at all levels, and remote roundtables allow for networking and sharing resources even when we can’t be together in person.


Upcoming Webinars

Please join us for this discussion of education and community engagement during the pandemic. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Register Details

Online Town Hall: November 5

November 5, 2020 4:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Register Details

Webinar Archive

Archive: Online Town Hall: October 22

October 22, 2020 4:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Please join us for this open roundtable discussion of issues facing marketing and development personnel during the pandemic. Following the model of our Spring Conferences, we’re providing this forum for marketing and fundraising departments to come together to discuss how you’re communicating with patrons during this moment of change and uncertainty for your theatre, your audiences and the country. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Archive Available to Members

Archive: Online Town Hall: October 8

October 8, 2020 4:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Performing arts organizations across the country have been impacted by the cancellation or postponement of their fundraising events during the spring and fall special event seasons. This webinar will help you find creative and practical techniques for hosting your special event virtually, and, even more importantly, it will explore how to raise funds and sponsorships in this remote environment.

Archive Available to Members

Archive: Case Study: New Modes of Storytelling

September 25, 2020 4:00 pm ET

In July, audiences traveled to sixteen different locations in the Hudson Valley to experience The Forest of Arden’s American Dream Study, a devised piece of theatre and dance born out of the pandemic that used a variety of techniques both high- and low-tech to tell a story and keep both audience and actors safe. Director Michael Arden will share details about this unique experience and how they pulled it off.

Archive Available to Members

Archive: Online Town Hall: September 24

September 24, 2020 4:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: September 17

September 17, 2020 4:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Please join us for this open roundtable discussion of issues facing marketing and development personnel during the pandemic. Following the model of our Spring Conferences, we’re providing this forum for marketing and fundraising departments to come together to discuss how you’re communicating with patrons during this moment of change and uncertainty for your theatre, your audiences and the country. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Archive Available to Members

Archive: Online Town Hall: September 10

September 10, 2020 2:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: August 27

August 27, 2020 5:00 pm ET

Special Town Hall this week: Be the first to learn about this year’s Festival shows! Meet the writers, plus more about our plans for the online Festival of New Musicals and Fall Conference. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: August 20

August 20, 2020 2:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: August 12

August 12, 2020 2:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: August 6

August 6, 2020 4:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: Marketing

August 5, 2020 2:00 pm ET

Please join us for this open roundtable discussion of issues facing marketing personnel during the pandemic. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Archive Available to Members


Archive: Online Town Hall: July 23

July 23, 2020 5:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: COVID-19 Theater Think Tank

July 21, 2020 2:00 pm ET

The COVID-19 Theatre Think-Tank (CTT) deliberately draws from as many of theater-making corners as possible, from stage managers to directors, from Broadway to regional theaters. Since March, the group has been in talks with public-health officials, pooling knowledge and letting epidemiology experts steer the conversation about what a post-shutdown theater might look like. Matt Ross, a producer and publicist who put the think tank together, will share what they’re learning as the pandemic goes on.

Archive Available to Members

Archive: Online Town Hall: July 16

July 16, 2020 2:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this unprecedented crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: Marketing

July 13, 2020 3:00 pm ET

Please join us for this open roundtable discussion of issues facing marketing personnel during the pandemic. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Archive Available to Members

Archive: Online Town Hall: July 9

July 9, 2020 1:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this unprecedented crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

In these challenging times, it’s more important than ever for the NAMT community to come together to share resources and insights. Our online community is a great way to do that, with channels on various topics and easy-to-customize tools to stay in touch in your web browser or using desktop or mobile apps. Plus some much-needed fun. But we know that new tech can be hard — one more thing to have to check! Join Member Services Director Adam Grosswirth for an overview and some valuable tips on how to make Slack work for you.

Archive Available to Members

Archive: Online Town Hall: June 25

June 25, 2020 4:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this unprecedented crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members



Many employers are scaling up their work even as the threat from the COVID-19 remains real.  Getting back to work in a COVID world requires rethinking old habits and adjusting to the “new normal.”  This webinar will address the hard questions most employers must ask now.

Archive Available to Members

Archive: Online Town Hall: June 18

June 18, 2020 2:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this unprecedented crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

NAMT will welcome Steven Wolff of AMS Planning & Research, a consulting firm for arts, culture and entertainment. He will discuss a paper they prepared (https://www.ams-online.com/long-runway/) and provide an overview of the opportunity for a cohort of NAMT member leadership (e.g. ADs, EDs, MDs) to meet with AMS every two weeks for a couple of months to explore a range of topics, from interim activity to new business models; from self-care to personnel concerns.

Archive Available to Members

Archive: Online Town Hall: June 12

June 12, 2020 1:00 pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this unprecedented crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: PPP Flexibility

June 10, 2020 3:30 pm ET

At this webinar, Karen Kowgios, Partner and Practice Leader for Theatre, Entertainment and the Arts at Withum, will help NAMT members navigate the newly passed PPP Flexibility Act. She’ll cover the key components of the bill, some nuances around what the bill does/doesn’t explain (awaiting further SBA guidance) and will offer some suggestions about what criteria theatres should consider in deciding how to proceed.

Archive Available to Members

Data-driven decision making is more important than ever. This interactive workshop from our friends at Tessitura will break down the elements of data-driven culture – Data | Decide | Do – as a framework, giving you the confidence to make decisions during an uncertain time. If you are struggling with what your historical data means for the future, or where to even start when every day brings new factors to consider, this workshop is for you. You’ll get to assess your own practices and center and refocus on using data in this new reality.

Archive Available to Members

Archive: Online Town Hall: June 4

Thursday, June 4, 2-3pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this unprecedented crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: May 28

Thursday, May 28, 4-5pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this unprecedented crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

A crisis in more ways than one, COVID-19 has forced the closure of theatres and live venues around the world. There remains one outlier: The Phantom of the Opera world tour, currently playing in Seoul, offers a working model to theatres everywhere. Join us as we delve into the pertinent case study this production provides and share the approach and guidelines adopted to keep the show running.

Archive Available to Members

Archive: Online Town Hall: May 21

Thursday, May 21, 2-3pm ET

NAMT continues to host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during this unprecedented crisis. Please join us to share how you’re handling this unprecedented moment, and learn from others. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members



NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. Please join us for this special breakout on education and community engagement programs during quarantine. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Archive Available to Members

Archive: Online Happy Hour/Town Hall: May 14

Thursday, April 14, 5-6pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

The professional, personal, and organizational stresses brought on by the COVID-19 pandemic can create new mental health challenges or intensify existing ones. Social isolation separates us from the community and work that would otherwise be significant coping strategies. How can arts leaders support themselves as well as provide support for staff members? Adam Reynolds is a drama therapist and social worker in NYC who works with individuals, groups, and organizations that have experienced traumatic events. He will offer some basic guidelines about navigating issues likely to emerge during the pandemic crisis and then facilitate a conversation with members about what issues they may have experienced within their organizations.

Archive Available to Members

Archive: Online Town Hall: May 7

Thursday, May 7, 12:30-1:30pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: Apr 30

Thursday, April 30, 2-3pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. Please join us for this special breakout on education and community engagement programs during quarantine. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Archive Available to Members

Archive: PPP Follow-up Webinar

April 29, 2020 1:00 pm ET

Karen Kowgios, Partner at Withum, where she is Practice Leader in Theatre, Entertainment and the Arts, will discuss the next phase of the Payroll Protection Program, particularly focusing on the criteria for loan forgiveness and the documentation that everyone should keep to support their forgiveness claim. If you have specific questions you’d like addressed about the CARES Act and about the PPP, please send them in advance to Betsy (betsy@namt.org).

Archive Available to Members

Amidst a still-unfolding public health and economic crisis, leaders of nonprofit organizations are profoundly challenged to sustain the support of their donors, members, volunteers, and other stakeholders. This 24-minute webinar (presented live, with additional time for open Q&A) offers an espresso shot of substantive & actionable recommendations designed to help you protect the relationships upon which your organization depends.

Archive Available to Members

Archive: Online HAPPY HOUR Town Hall: Apr 23

Thursday, April 23, 5-6pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

Archive: Online Town Hall: New Works

Wednesday, April 22 @ 3 pm ET

NAMT will host ongoing online town halls for members and writers to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. Please join us for this special breakout on new work development during quarantine. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Archive Available to Members

Archive: NEA CARES Act Q&A

April 17, 2020 2:00 pm ET

The National Endowment for the Arts’ Theater & Musical Theater Director Greg Reiner will answer your questions regarding CARES Act funding available through the National Endowment for the Arts.

Archive Available to Members

Archive: Online Town Hall: Apr 16

Thursday, April 16, 2-3pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. (Just click the “register” button when you’re ready to join the call; no advance registration required.)

Archive Available to Members

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. Please join us for this special breakout on education and community engagement programs during quarantine. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

Archive Available to Members

Archive: Online Town Hall: Apr 9

Thursday, April 9, 2-3pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. Please join us to share how you’re handling this unprecedented moment, and learn from others. It feels important for the NAMT community to come together in this time.

Archive Available to Members

Karen Kowgios, Partner at Withum, where she is Practice Leader in Theatre, Entertainment and the Arts, will help NAMT organizational members understand the parts of the CARES Act that apply to them. She plans to provide some guidance on the information that needs to be gathered, and she will also walk through some of the nuts and bolts of applying. Please note that federal application guidance is evolving rapidly; this webinar will provide the best available current information.

Archive Available to Members

NAMT will host an online town hall for our Festival Alumni Writers to come together (virtually) to discuss the challenges facing artists and our field during the coronavirus crisis and beyond. Please join us to share how you’re handling this unprecedented moment, share resources and learn from others. It feels important for the NAMT community to come together in this time.

Archive Available to Members

There’s never been a more important time to utilize digital marketing, especially social media, during times of economic downturn. Emily Ryan, a former musical theatre performer, now turned Digital & Email Marketing Expert will lead a discussion with Broadway veteran, Betsy Wolfe, Founder of Broadway Evolved to discuss how you can use social media and digital marketing for your theatrical organization. 

Archive Available to Members

Archive: Online Town Hall: Apr 2

Thursday, April 2, 2-3pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. Please join us to share how you’re handling this unprecedented moment, and learn from others. It feels important for the NAMT community to come together in this time.

Archive Available to Members

Archive: Slack 101

April 1, 2020 4:00 pm ET

Tips and tricks for how Slack can help your team work remotely. Slack’s conversational style can feel more like being in the same room than email and help organize multiple groups and projects. And it’s free for non-profits! Get some pointers on how to implement this app, keep it from feeling like yet another thing to have to check, use it to connect with NAMT, and preserve your work/life balance when everyone is reachable all the time.

Archive Available to Members

Archive: HR Challenges During The Crisis

April 1, 2020 2:00 pm ET

Join NAMT members in a discussion about how the COVID-19 crisis is impacting your staffing and human resources in general. Facilitated by Associate Member Aaron Sanko, currently Managing Director at UIA Talent Agency, who served in HR leadership roles in large, Fortune 500 corporations along with small boutique businesses, and as a consultant for performing arts companies and service organizations of all sizes.

Archive Available to Members



Archive: Online Town Hall: Mar 26

Thursday, March 26, 2-3pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. Please join us to share how you’re handling this unprecedented moment, and learn from others. It feels important for the NAMT community to come together in this time.

Archive Available to Members

TRG Arts consultants Caitlin Green and Brad Carlin are hosting a round-table discussion about patron communications in the age of COVID-19. Bring your questions about segmentation, messaging and timing for quick answers, group discussion and actionable counsel. Ideal for marketing and development directors who are navigating, launching, and doing some on-the-fly re-writing of campaigns.

Archive Available to Members

While little is known about what the coming months will hold, many member organizations acknowledge the need to start producing as soon as possible once it’s safe to do so. Casting during a time like this can be a challenge, but many theatres are seizing this opportunity to use new platforms and approaches, in hopes of being as ready as possible for when the time comes.

Archive Available to Members

Archive: Online Town Hall: Mar 19

Thursday, March 19, 2-4pm ET

NAMT will host ongoing online town halls for members to come together (virtually) to discuss the challenges facing our theatres and our field during the coronavirus crisis and beyond. Please join us to share how you’re handling this unprecedented moment, and learn from others. It feels important for the NAMT community to come together in this time.

Archive Available to Members



In this 45 minute webinar, we will dive into accessibility and inclusion basics, how to create an access plan that works for the artists you seek to serve, and how to take the leap from access to inclusion.  This interactive presentation will equip you with new ideas and free ways you can create an inclusive audition and rehearsal environment starting right now.  

Archive Available to Members

Performing Arts organizations were traditionally behind the curve when it came to cutting-edge fundraising analytics practices until Joshua M. Birkholz and Amy S. Lampi began a pilot predictive modeling project with Tessitura clients. Join Josh and Amy to learn more about fundraising analytics and how this innovative dynamic scoring project is now being used at performing arts organizations across the world. 

Archive Available to Members


Guthrie Theater in Minneapolis, MN wanted to better understand how to engage diverse and underserved communities with their programming. During this webinar, Kate Hagen will outline how TRG Arts helped Guthrie Theater address three questions that they had: Who are the audiences Guthrie Theater serves now? What is the diversity of Guthrie Theater’s community? and, what are the current attendance trends of the diverse audiences that Guthrie Theater has?

Archive Available to Members

Archive: Patron Journeys

December 13, 2018 2:00 pm ET

Robert Friend (Patron Technology) will present with NAMT members from Goodspeed Musicals and Red Mountain Theatre Company about how to improve your customers’ journey from ticket purchase all the way to their seats.

Archive Available to Members


Equity begins internally. How does a theatre activate these principles, and navigate the difficult waters of changing itself? This webinar will dive into “The How” of creating equitable workplaces — with a sense of shared purpose — where people can do their best, and thrive.

Archive Available to Members

This panel session looks at how different theatres around the country are expanding their programming to offer young adults and older audience members on the autism spectrum or with other developmental and cognitive disabilities the opportunity to attend productions with more mature content beyond the family-friendly genre.  Hear about four different success stories with adult-oriented shows with TDF.

Archive Available to Members

This fun, fast-paced webinar features practical advice and big-picture thoughts from @Sree, one of the top social-media consultants and trainers working today. You’ll learn what’s working, what’s not, what to emphasize, what to skip. You’ll also get to ask questions about anything social and digital that you want answers to.

Archive Available to Members



We all know how difficult it can be for new musicals to have productions beyond their premiere without high-end demos or a cast album. Sean Patrick Flahaven (The Musical Company and producer of dozens of cast recordings) will share insights, advice and examples of how writers, composers and member theatres can create recordings that help shows live on.

Archive Available to Members


Archive: New Works and New Technology

September 18, 2017 3:30 pm ET

Apples and Oranges Arts explores the ways in which cutting-edge technologies and processes can offer new opportunities for writers, composers and producing organizations in musical theatre development.  See how we blend technology and the arts in our THEatre ACCELERATOR development program and distribute what we learn for others to replicate.  As mixed, augmented and virtual reality; machine learning; and artificial intelligence revolutionize the entertainment space, discover some of the innovative tools we are developing to support musical theatre development, distribution and production including our Show/Venue Match database application and our AR Set Builder tool.

Archive Available to Members

Archive: Everyone’s A Fundraiser

August 16, 2017 12:00 pm ET

Most organizations have a fundraising or development team. While it can be tempting to say that these staff members alone are responsible for bringing in donations, the truth is everyone at your organization plays a vital role. From marketing to box office and even front of house, there’s a part for everyone to play and if everyone does your organization will profit.

Archive Available to Members

Kent Nicholson (Playwrights Horizons), Georgia Stitt (Composer/Lyricist and Music Producer, Festival Alumni Writer) and Bruce Coughlin (Orchestrator/Arranger), lead a discussion on how theatres can and should best engage their music departments when beginning a new musical.

Archive Available to Members



Non-profits face unique challenges when it comes to technology: on the one hand, audience expectation is that everything should work seamlessly; on the other, many organizations have limited staff, resources and expertise to try to meet these expectations. But never fear! Many technology vendors, from large to small, established and emerging, offer considerable benefits exclusively to non-profits. The challenge is knowing where to look, and evaluating which of these offerings can best suit your organization.

Archive Available to Members



Archive: How’s Your Health?

September 13, 2016 2:00 pm ET

You care about your organization’s health. So do we. That is why SMU’s National Center for Arts Research (NCAR) has created a free online tool, the NCAR KIPI (Key Intangible Performance Indicator) Dashboard, which allows you to see how your organization compares to organizations like yours nationally on a variety of financial and operating performance indices. Zannie Giraud Voss, Director of NCAR, will walk you through this diagnostic tool and show you how it can be used to assess and advance your organization’s health.

Archive Available to Members

For the first time ever, we be streamed a session from one of our in-person networking and education events as a Knowledge Exchange webinar! Amy Cole-Farrell (TheatreWorks Silicon Valley), Bradford Forehand (Red Mountain Theatre Company) and Anya Rudnick (The 5th Avenue Theatre) presented on their theatres’ teen programs, and all of our Education Roundtable attendees participated in a discussion about them and some of their own challenges.

Archive Available to Members

The Children’s Healing Project of TheatreWorks Silicon Valley partners with Lucile Packard Children’s Hospital where Master Teaching Artists visit the hospital and serve patients and their siblings in elementary, middle, and high school. Through improvisation at patients’ bedside, creative drama workshops in the hospital classrooms and comprehensive care unit for eating disorders, as well as monthly special family workshops, these artists shed a special light in patients’ lives. In this webinar, you will hear from the Teaching Artists who facilitate the program about their experience and the tools they use in this unique and vulnerable setting.

Archive Available to Members





Are you taking full advantage of your NAMT member benefits? NAMT offers a wide variety of programs, services, discounts and deals available to all employees of member organizations. Membership Director Adam Grosswirth walks you through all of the available benefits, including a tour of the members-only features of our website.

Archive Available to Members




You may know the buying and donating patterns of your own audience. But do you know how they engage with the other arts organizations in your community? Does that mean you’re in competition with them or have opportunities to collaborate? And what does that mean for your audience development and loyalty efforts?

Learn what the data says about audience behavior patterns and what they suggest about patron loyalty and organizational collaborations. In this webinar, TRG Arts will discuss a recent study of 17 arts and cultural institutions in the Philadelphia area, which investigated the buying and donating behavior of nearly 1 million arts audience and visitor households over seven years. TRG will discuss the findings and outline best practices for building sustainable audiences and arts communities.

Archive Available to Members








Does your company have the insurance coverage it needs? What happens if you have to cancel performances? If your performers’ personal property is damaged or stolen? Did you know you can be insured for refunds if your star fails to perform? Christine Sadofsky, President of Ventura Insurance, discussed issues of insurance and liability pertaining specifically to theatres to make sure you’re covered!

Archive Available to Members



A panel of experts from some of NAMT’s academic members shared their experiences developing new musicals with students in a variety of models. Panelists included Amy Rogers (Pace New Musicals), Tommy Newman (Troy University; Festival Alumnus: Single Girl’s Guide, Fest ’13; Band Geeks, Fest ’09; Tinyard Hill, Fest ’07) and Michael Rubinoff (Sheridan College, Canadian Music Theatre Project).

Archive Available to Members

NAMT’s membership in the Performing Arts Alliance gives you a national voice in Washington, DC. At this Knowledge Exchange, PAA General Manager Cristine Davis shared an update on the organization’s policy activities, including highlights from the just-released advocacy report, plus a description of their new task force work that ties into the goals of the former National Performing Arts Convention (NPAC).

Archive Available to Members

Archive: Media Mix

February 12, 2014 1:00 pm ET

Every time arts marketers get together, the discussion inevitably starts: What’s working for your theatre? What advertising are you buying to get the word out? How does one truly know what is the RIGHT type of advertising to be buying? How do I stretch my ad dollars to their maximum value? How can I turn advertising into ticket sales? There are many “correct” answers to these questions. In this webinar, Media Manager Brittany Carpenter (formerly of The 5th Avenue Theatre) discussed the advantages and drawbacks of each major marketing medium as it relates to arts marketing, followed by an open Q&A to answer any of your burning questions about the world of advertising.

Archive Available to Members

Archive: Planned Giving

December 11, 2013 1:00 pm ET

The Walnut Street Theatre’s Rebekah Sassi discussed how the Walnut implemented and maintains a thriving planned giving program, including tips on how to get started and how to approach people to remember your organization in their estate planning.

Archive Available to Members

NAMT’s New Works Director Branden Huldeen walked potential applicants through the grant application for this year’s National Fund for New Musicals grants and gave tips and advice for a successful proposal. The grants are given to not-for-profit, U.S. member theatres in good standing to support writers working at theatres at Project Development or Production stages of development.

Archive Available to Members

Archive: Donor Trips

November 20, 2013 1:00 pm ET

A panel of NAMT members including representatives from The Fulton Theatre, Goodspeed Musicals and ZACH Theatre shared case studies about organizing successful theatre-going trips (to New York, London, or elsewhere) for their donors and subscribers, cultivating important relationships for their theatres — and having fun!

Archive Available to Members

We are in the midst of a major technological shift towards communication via mobile devices. Audiences expect to be able to access your content, share it with their friends, purchase tickets and more – all from the palms of their hands. Not only do they expect access, audiences also expect your content to be optimized for use on their smartphones and tablet computers.

Many theatres believe that they do not have the resources to engage with mobile audiences. Not true. With NAMT’s new member benefit from InstantEncore, you gain discounted access to the most powerful and affordable mobile solution for the performing arts. In this webinar, we explored how InstantEncore’s mobile suite can help you engage your audience anytime, anywhere.

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NAMT Members discuss how and why they started a new works festival at their theatre, how it has changed and grown over the years and its impact on the organization and community. Panelists include Donna Lynn Hilton from Goodspeed Musicals, Kevin Moore from The Human Race Theatre Co., Peter Rothstein from Theatre Latté Da and Robb Hunt from Village Theatre.

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Are you taking full advantage of your NAMT member benefits? NAMT offers a wide variety of programs, services, discounts and deals available to all employees of member organizations. Membership Director Adam Grosswirth walks you through all of the available benefits, including a tour of the Members Only section of our website.

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Social media has upended the entire landscape of theatre marketing and raised a number of hugely important questions. How do we utilize emerging technology with our patrons? How do we measure its impact? And how do we make sure our digital “followers” also follow us in the live performance world? David Munns (Digital Media Manager, ZACH Theatre) provided boots-on-the-ground findings from this year’s South by Southwest (SXSW) Interactive Conference in Austin, Texas.

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Learn about NAMT’s newest member benefit, a partnership with ArtsReady, a preparedness, business continuity and sustainability planning tool.

ArtsReady cannot prevent a crisis in your arts organization, but as a web-based emergency preparedness platform, it will provide you with a customized plan for post-crisis sustainability. With ArtsReady, your organization will create an all-hazards readiness approach unique to your specific needs, your programming, your personnel and patrons, and your explicit assets for any and all potential threats.

This Knowledge Exchange provided an overview of ArtsReady’s services as well as some best practices for preparedness and case studies from NAMT members who’ve been affected by sudden emergencies — and came out the other side.

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Archive: DIY Casting

November 14, 2012 1:00 pm ET

A panel moderated by Dana Harrell (La Jolla Playhouse), with Kevin Moore and Kryss Northrup (The Human Race Theatre Company), Leslie Martinson (TheatreWorks) and Jason Najjoum (New York Theatre Barn and independent casting director) discuss issues related to casting both locally and out of town.

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Last year, Goodspeed Musicals completed construction of seventeen new homes for artists on their campus, the largest capital project in their history. Learn from General Manager Hattie Kittner and Director of Marketing and Communications Dan McMahon how Goodspeed raised $5.5 million, worked with state and local governments, got buy-in from their community, and implemented state-of-the-art green technology to make this dream a reality.

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In February, following the run of their production of Oklahoma!, The 5th Avenue Theatre launched The Oklahoma! Project, remounting the show with an entirely student cast and crew under the mentorship and close guidance of theatre professionals. The production was coordinated, marketed and produced by a student administrative team under the coaching of 5th Avenue Theatre staff. Through this project, a collective of students with diverse interests met and worked together with the singular goal of creating a show for the historic 5th Avenue stage. Students were immersed in authentic experiences and gained an appreciation for collaboration, in addition to real skills used in the professional world.

The 5th Avenue Theatre’s Education Director Anya Rudnick lead a presentation on how the project came together and achieved its goals.

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Paper Mill Playhouse’s Director of Education Lisa Cooney introduced their new “Sensory Friendly” live theater performances for children with autism and other developmental disabilities. At these performances, the theater’s physical and aural environments are altered providing a sensory-comfortable and judgment-free space that is welcoming for all families. In preparation, Paper Mill works closely with notable children’s theatre company Pushcart Players to adapt their scripts to be more easily accessible to kids on the spectrum, and creates resource materials to help prepare children for their outing to the theater.

Pittsburgh CLO’s Education Director Kiesha Lalama discussed “New Horizons,” a musical theater training program for children and adults with developmental and/or physical disabilities, offering students the opportunity to take center stage in fun-filled acting, dance and vocal classes. Fueled by the idea that there is no end to the skills and talents of our students, Pittsburgh CLO’s professional faculty design tailored learning experiences built around students’ gifts and contributions. Students spend class time honing their craft, rehearsing performances and exploring new ways to express themselves creatively. Beginners and more experienced students alike thrive as their strengths are showcased and their challenges eased by camaraderie and respect.

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Have cultural institutions turned our loyal fans into casual buyers? When did “customer relationship management” turn into giving less to our most loyal customers? Are we letting the single ticket buyer define our institution or are we building longer lasting relationships? Mark D. Sylvester, Managing Director and Ralph Weeks, Director of Marketing and Public Relations from the Walnut Street Theatre, shared how America’s Oldest Theatre, using traditional marketing tools and techniques that actually work, has engaged over 56,000 people who purchase subscription packages every year.

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