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Knowledge Exchange webinars offer opportunities for members to connect with and learn from their peers without leaving their desks. These free presentations by experts in the field are designed to engage and educate, reaching staff members at NAMT member theatres at all levels.


Upcoming Webinars

Webinar Archive

We all know how difficult it can be for new musicals to have productions beyond their premiere without high-end demos or a cast album. Sean Patrick Flahaven (The Musical Company and producer of dozens of cast recordings) will share insights, advice and examples of how writers, composers and member theatres can create recordings that help shows live on.

Archive Available to Members

Archive: New Works and New Technology

September 18, 2017 3:30 pm ET

Apples and Oranges Arts explores the ways in which cutting-edge technologies and processes can offer new opportunities for writers, composers and producing organizations in musical theatre development.  See how we blend technology and the arts in our THEatre ACCELERATOR development program and distribute what we learn for others to replicate.  As mixed, augmented and virtual reality; machine learning; and artificial intelligence revolutionize the entertainment space, discover some of the innovative tools we are developing to support musical theatre development, distribution and production including our Show/Venue Match database application and our AR Set Builder tool.

Archive Available to Members

Archive: Everyone’s A Fundraiser

August 16, 2017 12:00 pm ET

Most organizations have a fundraising or development team. While it can be tempting to say that these staff members alone are responsible for bringing in donations, the truth is everyone at your organization plays a vital role. From marketing to box office and even front of house, there’s a part for everyone to play and if everyone does your organization will profit.

Archive Available to Members

Kent Nicholson (Playwrights Horizons), Georgia Stitt (Composer/Lyricist and Music Producer, Festival Alumni Writer) and Bruce Coughlin (Orchestrator/Arranger), lead a discussion on how theatres can and should best engage their music departments when beginning a new musical.

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Non-profits face unique challenges when it comes to technology: on the one hand, audience expectation is that everything should work seamlessly; on the other, many organizations have limited staff, resources and expertise to try to meet these expectations. But never fear! Many technology vendors, from large to small, established and emerging, offer considerable benefits exclusively to non-profits. The challenge is knowing where to look, and evaluating which of these offerings can best suit your organization.

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Archive: How’s Your Health?

September 13, 2016 2:00 pm ET

You care about your organization’s health. So do we. That is why SMU’s National Center for Arts Research (NCAR) has created a free online tool, the NCAR KIPI (Key Intangible Performance Indicator) Dashboard, which allows you to see how your organization compares to organizations like yours nationally on a variety of financial and operating performance indices. Zannie Giraud Voss, Director of NCAR, will walk you through this diagnostic tool and show you how it can be used to assess and advance your organization’s health.

Archive Available to Members

For the first time ever, we be streamed a session from one of our in-person networking and education events as a Knowledge Exchange webinar! Amy Cole-Farrell (TheatreWorks Silicon Valley), Bradford Forehand (Red Mountain Theatre Company) and Anya Rudnick (The 5th Avenue Theatre) presented on their theatres’ teen programs, and all of our Education Roundtable attendees participated in a discussion about them and some of their own challenges.

Archive Available to Members

The Children’s Healing Project of TheatreWorks Silicon Valley partners with Lucile Packard Children’s Hospital where Master Teaching Artists visit the hospital and serve patients and their siblings in elementary, middle, and high school. Through improvisation at patients’ bedside, creative drama workshops in the hospital classrooms and comprehensive care unit for eating disorders, as well as monthly special family workshops, these artists shed a special light in patients’ lives. In this webinar, you will hear from the Teaching Artists who facilitate the program about their experience and the tools they use in this unique and vulnerable setting.

Archive Available to Members

Are you taking full advantage of your NAMT member benefits? NAMT offers a wide variety of programs, services, discounts and deals available to all employees of member organizations. Membership Director Adam Grosswirth walks you through all of the available benefits, including a tour of the members-only features of our website.

Archive Available to Members

You may know the buying and donating patterns of your own audience. But do you know how they engage with the other arts organizations in your community? Does that mean you’re in competition with them or have opportunities to collaborate? And what does that mean for your audience development and loyalty efforts?

Learn what the data says about audience behavior patterns and what they suggest about patron loyalty and organizational collaborations. In this webinar, TRG Arts will discuss a recent study of 17 arts and cultural institutions in the Philadelphia area, which investigated the buying and donating behavior of nearly 1 million arts audience and visitor households over seven years. TRG will discuss the findings and outline best practices for building sustainable audiences and arts communities.

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Does your company have the insurance coverage it needs? What happens if you have to cancel performances? If your performers’ personal property is damaged or stolen? Did you know you can be insured for refunds if your star fails to perform? Christine Sadofsky, President of Ventura Insurance, discussed issues of insurance and liability pertaining specifically to theatres to make sure you’re covered!

Archive Available to Members

A panel of experts from some of NAMT’s academic members shared their experiences developing new musicals with students in a variety of models. Panelists included Amy Rogers (Pace New Musicals), Tommy Newman (Troy University; Festival Alumnus: Single Girl’s Guide, Fest ’13; Band Geeks, Fest ’09; Tinyard Hill, Fest ’07) and Michael Rubinoff (Sheridan College, Canadian Music Theatre Project).

Archive Available to Members

NAMT’s membership in the Performing Arts Alliance gives you a national voice in Washington, DC. At this Knowledge Exchange, PAA General Manager Cristine Davis shared an update on the organization’s policy activities, including highlights from the just-released advocacy report, plus a description of their new task force work that ties into the goals of the former National Performing Arts Convention (NPAC).

Archive Available to Members

Archive: Media Mix

February 12, 2014 1:00 pm ET

Every time arts marketers get together, the discussion inevitably starts: What’s working for your theatre? What advertising are you buying to get the word out? How does one truly know what is the RIGHT type of advertising to be buying? How do I stretch my ad dollars to their maximum value? How can I turn advertising into ticket sales? There are many “correct” answers to these questions. In this webinar, Media Manager Brittany Carpenter (formerly of The 5th Avenue Theatre) discussed the advantages and drawbacks of each major marketing medium as it relates to arts marketing, followed by an open Q&A to answer any of your burning questions about the world of advertising.

Archive Available to Members

Archive: Planned Giving

December 11, 2013 1:00 pm ET

The Walnut Street Theatre’s Rebekah Sassi discussed how the Walnut implemented and maintains a thriving planned giving program, including tips on how to get started and how to approach people to remember your organization in their estate planning.

Archive Available to Members

NAMT’s New Works Director Branden Huldeen walked potential applicants through the grant application for this year’s National Fund for New Musicals grants and gave tips and advice for a successful proposal. The grants are given to not-for-profit, U.S. member theatres in good standing to support writers working at theatres at Project Development or Production stages of development.

Archive Available to Members

Archive: Donor Trips

November 20, 2013 1:00 pm ET

A panel of NAMT members including representatives from The Fulton Theatre, Goodspeed Musicals and ZACH Theatre shared case studies about organizing successful theatre-going trips (to New York, London, or elsewhere) for their donors and subscribers, cultivating important relationships for their theatres — and having fun!

Archive Available to Members

We are in the midst of a major technological shift towards communication via mobile devices. Audiences expect to be able to access your content, share it with their friends, purchase tickets and more – all from the palms of their hands. Not only do they expect access, audiences also expect your content to be optimized for use on their smartphones and tablet computers.

Many theatres believe that they do not have the resources to engage with mobile audiences. Not true. With NAMT’s new member benefit from InstantEncore, you gain discounted access to the most powerful and affordable mobile solution for the performing arts. In this webinar, we explored how InstantEncore’s mobile suite can help you engage your audience anytime, anywhere.

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NAMT Members discuss how and why they started a new works festival at their theatre, how it has changed and grown over the years and its impact on the organization and community. Panelists include Donna Lynn Hilton from Goodspeed Musicals, Kevin Moore from The Human Race Theatre Co., Peter Rothstein from Theatre Latté Da and Robb Hunt from Village Theatre.

Archive Available to Members

Are you taking full advantage of your NAMT member benefits? NAMT offers a wide variety of programs, services, discounts and deals available to all employees of member organizations. Membership Director Adam Grosswirth walks you through all of the available benefits, including a tour of the Members Only section of our website.

Archive Available to Members

Social media has upended the entire landscape of theatre marketing and raised a number of hugely important questions. How do we utilize emerging technology with our patrons? How do we measure its impact? And how do we make sure our digital “followers” also follow us in the live performance world? David Munns (Digital Media Manager, ZACH Theatre) provided boots-on-the-ground findings from this year’s South by Southwest (SXSW) Interactive Conference in Austin, Texas.

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Learn about NAMT’s newest member benefit, a partnership with ArtsReady, a preparedness, business continuity and sustainability planning tool.

ArtsReady cannot prevent a crisis in your arts organization, but as a web-based emergency preparedness platform, it will provide you with a customized plan for post-crisis sustainability. With ArtsReady, your organization will create an all-hazards readiness approach unique to your specific needs, your programming, your personnel and patrons, and your explicit assets for any and all potential threats.

This Knowledge Exchange provided an overview of ArtsReady’s services as well as some best practices for preparedness and case studies from NAMT members who’ve been affected by sudden emergencies — and came out the other side.

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Archive: DIY Casting

November 14, 2012 1:00 pm ET

A panel moderated by Dana Harrell (La Jolla Playhouse), with Kevin Moore and Kryss Northrup (The Human Race Theatre Company), Leslie Martinson (TheatreWorks) and Jason Najjoum (New York Theatre Barn and independent casting director) discuss issues related to casting both locally and out of town.

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Last year, Goodspeed Musicals completed construction of seventeen new homes for artists on their campus, the largest capital project in their history. Learn from General Manager Hattie Kittner and Director of Marketing and Communications Dan McMahon how Goodspeed raised $5.5 million, worked with state and local governments, got buy-in from their community, and implemented state-of-the-art green technology to make this dream a reality.

Archive Available to Members

In February, following the run of their production of Oklahoma!, The 5th Avenue Theatre launched The Oklahoma! Project, remounting the show with an entirely student cast and crew under the mentorship and close guidance of theatre professionals. The production was coordinated, marketed and produced by a student administrative team under the coaching of 5th Avenue Theatre staff. Through this project, a collective of students with diverse interests met and worked together with the singular goal of creating a show for the historic 5th Avenue stage. Students were immersed in authentic experiences and gained an appreciation for collaboration, in addition to real skills used in the professional world.

The 5th Avenue Theatre’s Education Director Anya Rudnick lead a presentation on how the project came together and achieved its goals.

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Paper Mill Playhouse’s Director of Education Lisa Cooney introduced their new “Sensory Friendly” live theater performances for children with autism and other developmental disabilities. At these performances, the theater’s physical and aural environments are altered providing a sensory-comfortable and judgment-free space that is welcoming for all families. In preparation, Paper Mill works closely with notable children’s theatre company Pushcart Players to adapt their scripts to be more easily accessible to kids on the spectrum, and creates resource materials to help prepare children for their outing to the theater.

Pittsburgh CLO’s Education Director Kiesha Lalama discussed “New Horizons,” a musical theater training program for children and adults with developmental and/or physical disabilities, offering students the opportunity to take center stage in fun-filled acting, dance and vocal classes. Fueled by the idea that there is no end to the skills and talents of our students, Pittsburgh CLO’s professional faculty design tailored learning experiences built around students’ gifts and contributions. Students spend class time honing their craft, rehearsing performances and exploring new ways to express themselves creatively. Beginners and more experienced students alike thrive as their strengths are showcased and their challenges eased by camaraderie and respect.

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Have cultural institutions turned our loyal fans into casual buyers? When did “customer relationship management” turn into giving less to our most loyal customers? Are we letting the single ticket buyer define our institution or are we building longer lasting relationships? Mark D. Sylvester, Managing Director and Ralph Weeks, Director of Marketing and Public Relations from the Walnut Street Theatre, shared how America’s Oldest Theatre, using traditional marketing tools and techniques that actually work, has engaged over 56,000 people who purchase subscription packages every year.

Archive Available to Members