Reshaping The Patron Experience: The Shift From Printed To Digital Program Books

April 20, 2022 3:00 pm ET

Over the past two years, arts organizations have examined every aspect of their operations for new ways forward. How can we provide safer patron experiences? How can we generate revenue, reduce expenses, and maximize our resources? One trend emerging from this inquiry is the shift from printed programs to digital program books.


Join InstantEncore’s David Dombrosky for a closer look at this trend. 

  • Why are organizations shifting from print to digital program books? 
  • How are they doing it? 
  • What impact does this shift have on advertising, revenue, and the patron experience? 


This webinar will explore recent examples from the field and highlight emerging best practices for this new take on a mainstay of the performing arts.

About InstantEncore

InstantEncore is a U.S.-based technology company powering over one million patron experiences every year. InstantEncore helps arts and culture organizations eliminate barriers to attendance and keep audiences coming back for more. InstantEncore makes innovative technology cost-effective for the arts and culture industry. To learn more, visit 


About David Dombrosky

David Dombrosky brings over twenty years of experience in arts management and nonprofit technology to his work as Chief Marketing Officer for InstantEncore. As a trusted guide in the industry, he frequently presents on technology trends and best practices for arts organizations. Prior to joining InstantEncore, David led Carnegie Mellon University’s Center for Arts Management & Technology and directed the contemporary arts program for South Arts.

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