Upcoming Events

August 3, 3:00 pm ET – Webinar

Online Town Hall: Marketing

Please join us for this open roundtable discussion of issues facing marketing personnel as we begin to reopen. (Please register for this town hall, just so we can get a head-count. You’ll be able to register and join us after we’ve started too.)

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August 4, 3:00 pm ET – Webinar

Webinar: TRG’s KPIs of Comeback

Hosted by Eric Nelson, Client Engagement Officer.

We’ve learned many things over the last year. From the importance of relationships (organizations who entered 2020 with higher proportions of active patrons in their databases experienced greater resiliency during COVID) to the power of messaging (donors in 2020 were motivated by community impact stories). As we begin to welcome patrons back in our theatres, knowing which KPIs to follow will fuel our success. In this session, TRG will share reopening strategies, examples, and the must-have KPIs to pair with your Patron Engagement comebacks.

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Please join us for this open roundtable discussion to discuss how you evaluate programs, who uses the information, where quantitative data is needed and where anecdotal evidence and testimonials make the case. In the same spirit of breaking down silos within organizations that drives our Spring Conferences and the online town halls and roundtables we’ve been hosting all year, this is a great opportunity for members of your education, community engagement, fundraising and marketing staffs, and more, to share with each other and with other NAMT members how you can best work together to achieve common goals.

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October 19-20, 2021

Fall Conference 2021

In person in New York City and Online.

NAMT is excited to welcome members back to New York for the 2021 Fall Conference, which will also be presented online, allowing members who are unable to join us in person to participate fully in all Conference sessions, networking, meeting Festival writers and more. Registration will open soon!

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In person AND online, New York City

This year, NAMT will film live presentations of all Festival musicals. Those presentations will then be screened at an in-person event on October 20 and 21. Members of the industry are invited to attend the screening, where they can also meet the writers, or they can view a livestream of the presentations, which will be presented in collaboration with Broadway On Demand.

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Toronto, ON. Details TBA.

Toronto, ON. Details TBA.

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Chicago, IL. Details TBA.

Chicago, IL. Details TBA.

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What Is NAMT?

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Fall Conference

Fall Conference 2021

Festival of New Musicals

33rd Annual Festival of New Musicals

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Our Members

NAMT’s members make a vital impact in their communities — economically, in education, and by entertaining millions of people.

In the 2018-2019 season, the NAMT members collectively…

  • Employed over 20,000 staff members and 14,000 artists
  • Staged more than 19,000 performances attended by 10 million people
  • Entertained over 543,000 loyal subscribers
  • Provided education programs for 1.5 million students and teachers
  • Had operating budgets totaling $680 million
  • Performed in 300 venues with a total of 189,000 seats
as of 8/27/19

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