We have effective theories and strategies that focus on the “lifecycle” of a patron and how fundraising fits into that lifecycle. When we speak lifecycle, we’re talking everything: single ticket purchases, donations (multiple occasions), more single ticket purchases, subscription purchases, events, thank-you activities, planned giving and more. We want to talk about how, when and how often fundraising fits in to the patron lifecycle with the goal of broadening and deepening patron and donor relationships.
Presented by Blueprint Advancement.
Download the “handout” for this webinar here.
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