Media Mix

February 12, 2014 1:00 pm ET

Every time arts marketers get together, the discussion inevitably starts: What’s working for your theatre? What advertising are you buying to get the word out? How does one truly know what is the RIGHT type of advertising to be buying? How do I stretch my ad dollars to their maximum value? How can I turn advertising into ticket sales? There are many “correct” answers to these questions. In this webinar, Media Manager Brittany Carpenter (formerly of The 5th Avenue Theatre) discussed the advantages and drawbacks of each major marketing medium as it relates to arts marketing, followed by an open Q&A to answer any of your burning questions about the world of advertising.

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