Understanding the Impact of COVID-19 on Ticket Sales and Gift Revenue

December 16, 2020 1:00 pm ET

TRG Arts and data specialists Purple Seven created the free and easy to use International Covid-19 Sector Benchmark. Using automated data feeds between CRMs and Purple Seven’s secure servers, the Benchmark provides near real-time updates on ticket sales, refunds and donations which is anonymized and aggregated.

In this NAMT webinar come hear the latest insights from the Benchmark, for example the number of annual fund gifts is up though the associated revenue is down. And what is driving this behavior? Lapsed patrons are stepping up and giving. Plus, learn how your organization can join and how the musical theatre community can get special insights specifically focused on organizations that present musicals.

For more information about the Benchmark and to sign up, click here

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