About NAMT

The National Alliance for Musical Theatre (NAMT), founded in 1985, is a not-for-profit organization serving the musical theatre community. Our mission is to be a catalyst for nurturing musical theatre development, production, innovation and collaboration.

NAMT’s members make a vital impact in their communities — economically, in education, and by entertaining millions of people.

Last season, the NAMT members collectively…

  • Employed nearly 20,000 staff members and 10,000 artists
  • Staged more than 15,000 performances attended by 3.7 million people
  • Entertained over 200,000 loyal subscribers
  • Provided education programs for half a million students and teachers
  • Had operating budgets totaling $600 million
  • Performed in 290 venues with a total of 147,000 seats
as of 9/12/23


“The NAMT team continues to be an inspiration. You guys are so consistently creating meaningful, useful opportunities during this time (well, always, but EVEN in this time). I was impressed with the breadth of offerings at the conference and festival and the sense of community that was fostered in the digital sphere.”

– Elissa Adams, Theater Latté Da

Join us for NAMT’s Fall Events! At the Fall Conference (October 22-23), NAMT members will gather in person in New York City and virtually from around the country and the world to discuss the latest in new musical development and production. Then, the 36th Annual Festival of New Musicals (October 24-25), returns to New World Stages, where industry members will see live presentations of eight new musicals and celebrate the future of musical theatre.



$1,000 – $20,000

By sponsoring NAMT’s Fall Events, you will have valuable, personal access to NAMT’s membership — over 200 organizations and theatre professionals across the country and abroad.

Sponsor & Exhibitor Benefits Include

Socio Mobile App
The Webex mobile app for the 2021 Fall Events
  • Complimentary in-person & online Conference & Festival registrations
  • Presentation during the Conference or your company’s branding on a networking event
  • Branding and engagement opportunities in our event mobile app and website
  • Physical and digital marketing materials distributed to attendees
  • In-person & online Exhibitor booths
  • Attendee mailing list
  • Named opportunities throughout the week
  • Your company logo on our website and on digital Fall Events materials
  • and much more!
See All Levels & Benefits Contact Us to Learn More or Join Us in October!

“If you’re involved in musical theatre, you have to be here. This is the center of the musical theatre universe.”

– Elisbeth Challener, ZACH Theatre

See samples of interactive sponsor branding and benefits in the Webex Events mobile and web apps.



Advertise in the Festival Program

$750 – $2,500

Advertising in our Festival program is your best chance to:

    • Reach over 700 theatre industry professionals with your message
      • Distributed in print at the Festival, as well as digitally
    • Congratulate NAMT writers
    • Celebrate NAMT and 36 years of the Festival of New Musicals

The Festival program is the ONLY resource that lets attendees read about every show and event on the schedule. It’s the best place to grab the musical theatre community’s attention!


Digital Festival Program
Click to see the digital version of last year’s program.

All digital ads can be in full color, with full bleed and include a link to your website

  • Inside Back Cover (8” wide x 10.5” high) [only one available]
    • $2,500 members; $3,000 non-members
  • Full Page (8” wide x 10.5” high)
    • $2,000 members; $2,500 non-members
  • Half Page (8” wide x 5.125” high)
    • $1,250 members; $1,500 non-members
  • Quarter Page (4” wide x 5.125” high)
    • $750 members; $950 non-members


Specifications: Artwork, including text, must be in jpeg/tif file format with a minimum of 300 dpi. All ads should be pre-designed — NAMT is unable to design ads. Please refer to the size specifications above for the appropriate proportions.

Art must be received by September 20.

Purchase a Festival Program Ad!

If you have any questions, please email adsales@namt.org.

Additional Opportunities

Industry professionals at the 2014 Festival of New Musicals. Photo by Ric Kallaher.
Industry professionals at the 2014 Festival of New Musicals. Photo by Ric Kallaher.

On April 9-11, 2025, NAMT members will gather in Birmingham, AL to discuss theatre administration topics over three days at our Spring Conference. We look forward welcoming members to Alabama for the first time! Online/hybrid options will be available again as well.

Sponsor and Exhibitor opportunities in the Spring are similar to those above for the Conference.

Details on supporting our 2025 Spring Conference will be online early in the new year. Please contact Development Manager Alana Roberts at alana@namt.org for more information. Special rates are available if you commit to sponsoring both Fall and Spring events!

Advertising is available year-round in our monthly News & Notes and Table Read newsletters. Click here for more information.

For More Information

Contact Development Manager Alana Roberts at alana@namt.org We are happy to discuss specific benefits and design a package that will suit your needs!