About NAMT

The National Alliance for Musical Theatre (NAMT), founded in 1985, is a not-for-profit organization serving the musical theatre community. Our mission is to be a catalyst for nurturing musical theatre development, production, innovation and collaboration.

NAMT’s members make a vital impact in their communities — economically, in education, and by entertaining millions of people.

In the 2018-2019 season, the NAMT members collectively…

  • Employed over 20,000 staff members and 14,000 artists
  • Staged more than 19,000 performances attended by 10 million people
  • Entertained over 543,000 loyal subscribers
  • Provided education programs for 1.5 million students and teachers
  • Had operating budgets totaling $680 million
  • Performed in 300 venues with a total of 189,000 seats
as of 8/27/19



“The NAMT team continues to be an inspiration. You guys are so consistently creating meaningful, useful opportunities during this time (well, always, but EVEN in this time). I was impressed with the breadth of offerings at the conference and festival and the sense of community that was fostered in the digital sphere.”

– Elissa Adams, Theater Latté Da

Socio Mobile App
The Socio mobile app for the 2021 Fall Events



The 2022 NAMT Spring Conference will be hosted in-person and online from March 23-25,2022. We will gather in-person with some in Toronto, ON and online via the Socio application and website.

The agenda includes a Marketing Roundtable, designed for both in-person and online participants to interact and share successes and lessons learned from the last two years, panels on changing audience expectations, how to change the public’s perception of your theatre, working with press in the current landscape, and more. Visit the Spring Conference page for full event details.





$650 – $10,000+ (Not-for-profit rates available on one level)

By sponsoring NAMT’s Spring Conference, you will have valuable, personal access to NAMT’s membership — 215 organizations and theatre professionals across the country and abroad. The conference attendees are decision-makers in their organizations, including marketing directors, development directors, artistic directors, managing directors, general managers and more, all of whom work with some of the most well-known names in the theatre community!

Sponsor Benefits

  • Complimentary conference registrations
  • Presentation during the conference, virtual expo booth, or your company’s branding on a conference event
  • Marketing materials in digital attendee packets
  • Attendee mailing list
  • Opportunity to lead a webinar to NAMT members after the conference
  • Your company logo on our website and on digital conference materials
  • and more!
Compare Hybrid Sponsorship Levels & Benefits (PDF) Contact Us To Learn More or to Join Us at our next Conference!

“A HUGE congratulations to the entire NAMT team! This was my second conference and dare I say even in a pandemic/virtual model, the conference and festival surpassed my expectations and in some ways was more engaging than being physically present. Hard to imagine you all topping yourselves again but I believe you can…the ease with which engagement happened at this conference is something to be replicated for future conferences. Thank you for the ease of access to staff for any challenges that came up as well.”

– Malcolm Darrell, Disney Parks Live Entertainment


Additional Opportunities

NAMT attendees at 2021 Festival
New Works Director, Mark Blankenship, interviews 2021 Festival writers, Cheeyang Ng and Eric Sorrels with the audience in the background.

Every Fall in New York City, over 600 industry members gather to see presentations of eight new musicals over two days at our Festival of New Musicals.  This is followed by the Fall Conference, where our members and invited guests will discuss the opportunities and challenges in producing new work and other issues relevant to the industry.

Sponsor and Exhibitor opportunities in the Fall are similar to those above. Options are available for exhibitors to join us for two days, at either one event or the other, or two days at each. In addition, advertising is available in the digital Festival Program, a full-color attachment with embedded links given to all attendees.

Details on supporting our 2022 Fall events will be online in the summer. Please contact Development Manager Brittney Woolley at brittney@namt.org or (212) 714-6668 x16 for more information. Special rates are available if you commit to sponsoring both Fall and Spring events!

Advertising is available year-round in our News & Notes and New Works News, which are sent to over 1,000 of our members and Festival alumni writers monthly. For more information please contact Membership Services Director Adam Grosswirth at adam@namt.org.


For More Information

Contact Development Manager Brittney Woolley at brittney@namt.org or (212) 714-6668 x16. We are happy to discuss specific benefits and design a package that will suit your needs!