You Don’t Have To Be A Techie To Choose Great Technology

May 5, 2015 3:00 pm ET

If you’re looking for customer relationship management software (CRM) to serve as the backbone of your organization for years to come, the process of choosing the right one may seem daunting, particularly if you think you need to know a lot about technology. You don’t! The secret is that there are five questions that have almost nothing to do with technology that are the ones that really matter. These questions will help ensure your transition process is coherent and efficient, and that you’ll ultimately make the best decision for your organization.

Eugene Carr, founder and CEO of Patron Technology, has been an innovator in the area of e-marketing for arts & cultural organizations since 1996, when he founded Initially funded by and Comcast, it became an award-winning nationwide arts calendar and online ticketing service.

Gene earned a BA in history from Oberlin College, and a music degree from Oberlin Conservatory, earning Phi Kappa Lambda honors, and then earned an MBA from Columbia Business School. Gene worked in arts management serving as the executive director of the American Symphony Orchestra from 1991 to 1996.

Gene is the author of  Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century (2011) as well as three previous books on e-marketing: Wired for Culture: How Email is Revolutionizing Arts Marketing  (Third Edition) (2007), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective Email List  (Second Edition) (2007), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005). He also writes a blog: Wired for Culture.

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