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Confluence: Navigating Today's Marketing Currents

April 4 - April 6, 2018

Pittsburgh, PA

Hosted by Pittsburgh CLO

Join us in Pittsburgh for the 2018 Spring Conference! Pittsburgh CLO is hosting us in conjunction with Spark, their inaugural festival “igniting the future of small musicals.”

This year’s Conference will focus on marketing, with a particular look at keeping patrons invested in all of the work — new, classic, and in-between — that we do. Where do marketing new works and classics overlap and diverge? How can theatres make their institutional brands greater than the sum of each individual show’s parts? When a patron comes to you for something specific — new work, classic, cabaret or beyond — how do you guide them to the rest of what you do and turn them into a loyal returning customer? How can we make theatre more accessible, breaking down physical, economic and cultural barriers to welcome everyone into our stories?

This Conference is designed for marketing professionals, artistic leaders and management, building on last year’s discussions about breaking down silos and looking at how departments that may traditionally be quite separate can help each other achieve their goals. Learn together at the Conference, then stay for the Spark industry weekend!

CONFERENCE PROGRAM

  • Spring Conference registration includes…
    • two full days of conference programming on April 5 and 6
    • a kick-off cocktail party and a performance of Up and Away on April 4
    • breakfast and lunch on both conference days
    • late-night songwriters’ and comedy showcases at the Pittsburgh CLO Cabaret
    • lots of networking time with your fellow NAMT members!
  • Additional events…
Detailed Schedule

Spark: Igniting the future of Small Musicals

Please join us at the industry weekend of Pittsburgh CLO’s inaugural Spark festival, immediately following the Spring Conference on April 7 and 8! Pittsburgh CLO has generously offered a special rate of just $50 for NAMT members to attend (normally $100). Registration includes six readings and workshops, late night cabarets, a songwriter showcase and a closing party.

Additional programming details will be announced soon. If you register now, we will email you more information as soon as it’s available.

While of course we hope you’ll attend both events, you may register for the Pittsburgh CLO New Works Festival here without registering for the Spring Conference. The NAMT member discount for Spark is only available through our registration.

REGISTRATION, RATES AND DEADLINES

  • NAMT Conferences are open to NAMT members in good standing and invited guests.
  • The more people you bring, the more you save!
    • Member registration rates are $420-600 per person ($100 discount for early registration).
    • Additional options are available for single day rates, Associate Members and invited non-members.
  • Deadlines:
    • Early registration ends on February 25. All prices will increase $100 on February 26.
    • The last day to register for the Conference is March 25, 2018.
    • Cancellations will be permitted permitted through March 19, 2018. Fees will be refunded, less a $100 service charge. We will not be able to provide any refunds after March 19, however you may transfer your registration to someone else if you are unable to attend.
Details and Register Now!

THANKS TO OUR SPONSORS

We are very grateful to the sponsors and exhibitors of the 2018 Spring Conference. Please click here for information on supporting NAMT and the benefits of sponsoring or exhibiting at our events.

Sponsor or Exhibit at the Conference

PLANNING COMMITTEE

Educational Resources Committee
Dan Murphy, The Broadway Rose Theatre (OR), Chair
Michael Ballam, Utah Festival Opera Company (UT)
Wayne Bryan, Music Theatre Wichita (KS)
Mark Fleischer, Pittsburgh CLO (PA)
Robb Hunt, Village Theatre (WA)
Jennifer Jaquess, Red Mountain Theatre Company (AL)
Orlando Morales, The 5th Avenue Theatre (WA)

Spring Conference Committee
Anika Chapin, Goodspeed Musicals (CT)
Colleen Doyno, Pittsburgh Musical Theater (PA)
Angela Grant, North Carolina Theatre (NC)
Drew Francis, Red Mountain Theatre (AL)
Aja Jones, Pittsburgh CLO (PA)
Chris Marcacci, The 5th Avenue Theatre (WA)
R. James Mercer, Pittsburgh CLO (PA)

Registration

  • The NAMT Spring Conference is open to NAMT members in good standing and invited guests. If you are not a NAMT member (or are unsure of your membership status) and would like to attend the Spring Conference, please email Membership Director Adam Grosswirth or call (212) 714-6668 x15.
  • The more people you bring, the more you save!
    Registration rates for Organizational Members are:

    • $500 for the first attendee from your organization
    • $460 for the second attendee
    • $440 for the third attendee
    • $420 for the fourth attendee (and up)
    • A day rate of $300 for the first attendee from your organization and $275 for additional attendees is also available.
  • You may register multiple people from the same organization on one form for your convenience and to receive these discounts.
  • Associate Member rates are $550 for the full conference and $350 for one day.
  • Non-members may attend the conference by invitation only. Non-member rates are $100 more than organizational member rates.
  • Conference registration includes…
    • two full days of conference programming on April 5 and 6
    • a kick-off cocktail party and a performance of Up and Away on April 4
    • breakfast and lunch on both conference days
    • late-night songwriters’ and comedy showcases at the Pittsburgh CLO Cabaret
    • lots of networking time with your fellow NAMT members!
  • Additional events, including a special NAMT rate for Pittsburgh CLO’s Spark festival, are available at additional cost. See details below and on the registration form.
  • Early registration ends on February 25. All prices will increase by $100 on February 26.
  • The final registration deadline is March 25.
  • Payments must be received by the registration deadline or your registration will be canceled. Re-registrations will be billed at the applicable rate on the date of the new processing.
  • The cancellation deadline is March 19. Fees will be refunded, less a $100 cancellation fee. No refunds will be allowed after the cancellation deadline.
Not a member? Email Adam.

Spark: Igniting the Future of Small Musicals

Please join us for the industry weekend of Pittsburgh CLO’s inaugural Spark Festival, immediately following the Spring Conference on April 7 and 8! Each of the shows featured in this festival employ casts of five actors or fewer making these shows perfect choices for smaller theatres and second stages. These shows will prove that big things come in small packages! Pittsburgh CLO has generously offered a special rate of just $50 for NAMT members to attend (normally $100). Registration includes six readings and workshops, late night cabarets, a songwriter showcase and a closing party.

Additional details will be announced in January. If you register now, we will email you more information as soon as it’s available.

While of course we hope you’ll attend both events, you may register for Spark here without registering for the Spring Conference. The NAMT member discount for Spark is only available through this registration.

Conference Closing/Festival Kick-Off Reception

Pittsburgh CLO invites you to wrap up the Spring Conference and begin the Spark Festival on Friday, Aprul 6 in fabulous Pittsburgh style at the Andy Warhol Museum. Cocktails, light food and beverage and exclusive access to the museum are included. You may add this on to your registration for either the Conference or the Festival (or both) for $50.

As of 1/17/18. Rates and details subject to change.
Register

Agenda

Wednesday, April 4, 2018
6:00 - 7:30 pmKick-Off Cocktail Party

Pittsburgh CLO Cabaret

7:30 pmUp and Away

Pittsburgh CLO Cabaret

Up and Away is the astonishing, amazing, absolutely TRUE tale of the incredible brothers Joe and Jerry Jessup. Not much happens in Farmtown, USA. So, when Joe realizes he is destined for true greatness beyond small-town life, he high-tails it out of town to seek fame and fortune in “Big City.” When he finds trouble instead, jittery Jerry is forced to follow – and their boring life is turned upside down into a rip-roarin’ adventure! Toss in an eccentric billionaire, plucky reporter and outrageous villains, and you’ve got one epic tale. You’ll laugh, you’ll cry and you’ll be amazed as five actors take on the roles of over 50 different characters in this world-premiere comedy guaranteed to keep the suspense high and the laughs rolling!

Thursday, April 5, 2018
8:00 - 9:00 amBreakfast

Omni William Penn Hotel

9:00 - 9:15 amWalk to Pittsburgh CLO
9:15 - 10:00 amWelcome Remarks & 30-Second Success Stories

Pittsburgh CLO Cabaret

9:30 - 10:30 amKeynote Speaker: John Dick

Pittsburgh CLO Cabaret

John is the CEO of CivicScience, Inc. and a serial entrepreneur with extensive experience in new business formation, business development, marketing and communications. He is a frequent speaker at the Carnegie Mellon University Don Jones Center of Entrepreneurship, an accomplished writer with regular contributions to AdAge, the HuffingtonPost and Forbes and has appeared on Good Morning America, the AXS TV Grammy Prediction Special and as a speaker at numerous market research and business conferences.

11:00 - 11:15 amNetworking Coffee Break

Pittsburgh CLO Cabaret

11:15 am - 12:30 pmWhat Are We Selling...And To Whom?

Pittsburgh CLO Cabaret

How does marketing an individual show differ from marketing your institution as a whole? How can we develop strong artistic brands so that people trust us even if they’re unfamiliar with an individual title? How can a patron’s first entry point — a specific show, a special event, community engagement — lead them to other programming and a lifetime of loyalty?

12:30 - 1:45 pmLunch

Pittsburgh CLO Cabaret

1:45 - 3:15 pmThe Circle of Patron Life

Pittsburgh CLO Cabaret

Every theatre wants younger patrons, but no theatre wants to alienate its older patrons. How do you create a welcoming environment for all while addressing different economic, scheduling and physical needs? Following a brief panel discussion, we’ll break out into groups to strategize and discuss best practices, then reconvene to share.

3:15 - 4:15 pmHarnessing Energy Online

Pittsburgh CLO Cabaret

How can you respond quickly and appropriately to a world that changes rapidly, and patrons — or potential patrons — with more platforms than ever before? How can you capture positive buzz — and ticket sales! — with a show or an actor’s dedicated fan base? And how do you respond to a political moment sensitively?

4:15 - 4:30 pmPittsburgh CLO Presentation

Pittsburgh CLO Cabaret

Learn about the cutting edge new accessibility technology GalaPro. Details coming soon.

8:00 pmAfter-Dinner Drinks (Optional)

Speakeasy at the Omni William Penn

No need to wander all over Pittsburgh looking for your colleagues! Join us for networking (or just fun) cocktails at the intimate classic cocktail lounge under the Omni William Penn. (Cash bar.) (Exact time TBD)

Friday, April 6, 2018
8:00 - 9:00 amBreakfast

Omni William Penn Hotel

9:00 - 9:15 amWalk to Pittsburgh CLO
9:30 - 10:45 amAccessibility for All

Pittsburgh CLO Cabaret

Access means different things to different people, and all are important if we want everyone to feel welcome in our theatres. How can we break down cultural and economic barriers we may not realize are there? And what help can provide for those with physical needs in often aging buildings?

10:45 - 11:30 am"Classic" or "Problematic"?

Pittsburgh CLO

Times change; should our repertoire change with them? How can we address classic musicals with dated social elements in both programming and marketing? Should we? What happens when sensitivity to one group of audience members alienates another?

11:30 - 11:45 amNetworking Coffee Break

Pittsburgh CLO Cabaret

Networking Coffee Break

11:45 am - 12:45 pmNew Works in a Changing Media Landscape

Pittsburgh CLO Cabaret

Audiences used to rely on critics and other “tastemakers” to tell steer them new works. As arts coverage shrinks, how do theatre-goers learn about unfamiliar titles? Who and what helps them decide what to see? How can we help drive that conversation?

12:45 - 2:00 pmLunch

Pittsburgh CLO Cabaret

2:00 - 3:00 pmConcurrent Breakout Sessions

Pittsburgh CLO Cabaret

Topics TBA

3:00 - 4:00 pmTBA

Pittsburgh CLO Cabaret

7:00 - 10:00 pmAdd-On: Conference Closing/Festival Kick-Off Reception

The Andy Warhol Museum
117 Sandusky Street

Pittsburgh CLO invites you to wrap up the Spring Conference and begin the Spark Festival in fabulous Pittsburgh style at the Andy Warhol Museum. Cocktails, light food and beverage and exclusive access to the museum are included.

The Andy Warhol Museum holds the largest collection of Warhol’s artworks and archival materials. They are one of the most comprehensive single-artist museums in the world and the largest in North America.

You may add this on to your registration for either the Conference or the Festival (or both) for $50.

10:30 pmPittsburgh CLO Late-Night Cabaret

Pittsburgh CLO

Free, with or without Saturday-Sunday Festival registration.

Saturday, April 7, 2018
10:00 am - 11:00 pmSpark

Multiple presentations and a late-night cabaret. Details coming soon!

Sunday, April 8, 2018
10:00 am - 6:30 pmSpark

Multiple presentations and a closing reception. Details coming soon!

Please note: Exact times for Friday’s sessions are currently in flux and subject to change (more than usual). Start and end times for the day and the content itself are expected to remain the same.

As of 2/16/18. SUBJECT TO CHANGE!

Hotels & Accommodations

Omni William Penn Hotel

530 William Penn Place
Pittsburgh, PA

www.omnihotels.com

(412) 281-7100

Located in the heart of the downtown business district, the renowned AAA Four Diamond award-winning Omni William Penn Hotel is a historic landmark elegantly renovated for the 21st-century traveler. The hotel is just steps away from the Convention Center, sporting and cultural venues and a variety of shopping. Walking distance from Pittsburgh CLO and adjacent to the Pittsburgh Metro Rail System, you will have the convenience to explore the city at ease with stops in Downtown, North Shore Stadiums and Station Square.

Conference attendees will receive rates of $139/night (plus tax, single or double occupancy; $159 for triple occupancy; $179 quad) on Deluxe Guestrooms, Junior Executive Suites, or Superior Suites from April 3 through April 6, 2018. Rate is also available three days before and after these dates subject to availability of rooms. Just click here to book by March 16.

 

Guest Services

  • The Power of One® - Excellence in Service
  • 24-hour dining
  • ATM
  • Business center open weekdays – 24 hours with room key
  • Check cashing
  • Currency exchange
  • Concierge
  • Dry cleaning/laundry service available
  • Express check-in and check-out
  • Front desk open 24 hours
  • Full-service restaurants
  • Gift shop
  • Housekeeping service twice-daily upon request
  • Post/parcel services
  • Safe deposit boxes located at front desk
  • Shoe shine service
  • Starbucks® Coffee Shop
  • Valet and self parking
  • Video check-out
  • Wheelchair access
  • WiFi Internet service
  • 24-hour complimentary executive fitness center
  • In-room fitness, Get Fit Kit
  • Walking and jogging routes nearby. Maps available at concierge desk

 

Book This Deal

Directions & Activities

Spark

Spark: Igniting the Future of Small Musicals

Pittsburgh CLO is proud to announce SPARK, their inaugural festival of new small-cast musicals, which will take place in Pittsburgh’s Cultural District during a two-week event March 26-April 8, 2018. A major initiative of Pittsburgh CLO’s recently completed Next Generation Capital Campaign, SPARK is designed to cultivate new and innovative work from emerging and established musical theater artists.

For 71 years, Pittsburgh CLO has been delighting audiences with Broadway-scale musicals for its main stage subscription season. In 2004, it introduced smaller productions for its newly minted 250-seat CLO Cabaret Theater, where dozens of premieres and select world premieres have since debuted. SPARK is especially designed to cultivate more small-cast shows suited to this venue, bringing their creative teams in residency at Pittsburgh CLO to work in a focused and supportive environment. A commitment to artists is a chief tenet of SPARK.

During SPARK, 10 new works will be seen in various stages of development via “readings” (actors at music stands with piano accompaniment), “staged readings” (script-in-hand readings with piano accompaniment and some movement/choreography) and “workshop productions” (fully staged presentations with minimal set and costume pieces). UP AND AWAY, by Kevin Hammonds and Kristin Bair, which is receiving its world premiere this month at the CLO Cabaret, will be SPARK’s feature presentation.

SPARK also seeks to engage members of the public interested in moderated Post-Show Discussions, a New Musicals Boot Camp, Master Classes led by invited guests, and social events such as a Songwriters’ Cabaret Night, a Musical Theater Improvisation Night and more. A full line-up of shows, artists and special programming will be announced in soon.

“Our primary goal is to support up-and-coming book writers, composers and lyricists who come to Pittsburgh CLO to develop their musicals. ‘Getting up a show’ in front of an audience, and seeing a professional production of one’s work can be game-changing, and SPARK gives us the resources to help nurture this process,” said Van Kaplan, Executive Producer.

Co-Chairmen of the Capital Campaign, William Lambert and Dan Booker said, “Thanks to the many Board Members, Foundations, and donors who supported our Next Generation Campaign, we aim to make another meaningful contribution to our community by attracting talent, engaging minds and stimulating creative thinking with SPARK. Pittsburgh CLO’s educational and enrichment programs ignite positivity in everyday lives, and that’s where new ideas are born.”

Industry Weekend Passes Include

  • Admission to all Festival Readings and Workshops (April 5 – 8).
  • Flexible Scheduling Options
  • A Commemorative Festival Gift
  • Discounted Admission to a Performance of the World Premiere Production of UP AND AWAY
  • Discounted Stay at Festival-Affiliated Hotels
  • Invitations to Exclusive Parties:
    • Festival Kickoff Party at The Andy Warhol Museum
    • Festival Farewell Happy Hour

Programming

UP AND AWAY

Kevin Hammonds (Book and Lyrics)
Kristin Bair (Music)

World Premiere Production

Five actors take on the roles of over 50 different characters in this high-flying world-premiere comedy guaranteed to keep the suspense high and the laughs rolling! Not much happens in Farmtown, USA, home of brothers Joe and Jerry Jessup. So when Joe realizes he has superpowers, he high-tails it out of town to seek fame and fortune in “Big City.” When he finds trouble instead, jittery Jerry is forced to follow – and their boring life is turned upside down into a rip roarin’ adventure! Toss in an eccentric billionaire, plucky reporter and dastardly villains, and you’ve got one epic tale of the world’s FIRST superhero.

THE DOUBLE-THREAT TRIO

Adam Overett (Book, Music & Lyrics)

Workshop Presentation

An actor who can’t dance, a dancer who can’t sing and a singer who can’t act are all struggling to become the stars they long to be. They join forces with Millicent Masterson, an eccentric writer-director-producer-designer-choreographer-stage manager who has been waiting to vault her once-storied career back onto Broadway. Millicent creates a new show that will highlight the cast’s talents while hiding their flaws. But as the actors rehearse “Oed!” Millicent’s three-character musical adaptation of Oedipus Rex, they begin to fear that their big break might actually be a big disaster.

THE DOUBLE-THREAT TRIO is presented by The Benter Foundation.

POOL BOY

Niko Tsakalakos (Music & Lyrics)
Janet Allard (Book & Lyrics)

Reading

Nick came to Los Angeles with dreams of making it in music. Down on his luck in LA, he gets a job at the Hotel Bel-Air. What ensues is the best/worst summer ever, as Nick interacts with Hollywood’s prime elite, gets a taste of fame, and finds unlikely soul connections, all the while finally facing his own complicated demons. Inspired by the true story of composer Niko’s time as a pool boy at the Hotel Bel-Air, this concert-cabaret-musical explores ambition, love, seeking the truth in all the fake, and ultimately finding your voice.

Developed by Pittsburgh CLO through the EQT Commissioning Fund.

JUST BETWEEN THE ALL OF US

Kellen Blair (Book & Lyrics)
Sarah Ziegler Blair (Book & Lyrics)
David Christensen (Music)

Reading

This interactive musical comedy follows Madeline Owens, an ER doctor who suddenly finds herself interested in four different men from the online dating site Alrighty Aphrodite. She calls upon members of the audience to play the various advice-givers in her life (mom, therapist, barista, etc.) and eventually narrows down her prospects in the style of a grown-up “choose-your-own-adventure” story. Will Madeline’s “friends and family” lead her to her perfect match, or will their collective decisions result in one of several possible romantic dead ends?

Commissioned by Pittsburgh CLO through the EQT Commissioning Fund.

THESE GIRLS HAVE DEMONS

Meghan Brown (Book & Lyrics) & Sarah Taylor Ellis (Music)

Reading

After an ill-advised slumber party foray into the dark arts, teenagers Daisy, Hayley, Sophie, and Morgan find themselves possessed by demons. Like, actual demons. They quickly realize their “nice girl” tactics aren’t going to cut it; these raging demons begin wreaking havoc on the girls’ lives—or do they? While terrorizing the town, the girls are finally getting what they want! As the demons grow more powerful, the girls must decide—will they give in to the anger that might destroy them, or fight to somehow become good again?

SKiNFoLK: AN AMERICAN SHOW

Jillian Walker (Writer & Performer)

Reading

Powerhouse writer-performer Jillian Walker blends music, history, and live storytelling into a cabaret experience unlike any other this festival season. This big-hearted and highly imaginative concert-play is a sensuous celebration of our bodies and the stories they carry. Through an intoxicating mix of memoir, movement and song, Walker asks: How well do we know the skin we live in?

GAME ON

Marcus Stevens (Book & Lyrics)
David Dabbon (Music)

Reading

An ambitious group of contestants compete to win it all on everyone’s favorite TV show, “Game On!” And at today’s taping, with two exes facing off as contestants, there’s more than just money on the line. Cheer the players on from the audience – or, if you’re lucky, play against them onstage – in this high-stakes, high-fun musical comedy.

Commissioned by Pittsburgh CLO through the EQT Commissioning Fund.

BEYOND THE MOON (Gallery of Heroes Show)

Joseph Domencic & Christina McCann (Book, Music & Lyrics)

Reading

Through dramatic sketches and musical vignettes, Pittsburgh CLO’s Gallery of Heroes program takes its 50-minute mini-musicals to area schools to educate and enlighten students about great historical figures such as Galileo Galilei, George Washington, Roberto Clemente, the Wright Brothers and Harriet Tubman. Highlighting the lives and accomplishments of significant historical figures, Gallery of Heroes offers an entertaining alternative to traditional lectures and books. BEYOND THE MOON, a celebration of the 50th anniversary of Neil Armstrong’s moonwalk, features a 16-year-old student with “astronaut-ical” dreams of being the first person to set foot on Mars.

AN UNTITLED NEW PLAY BY JUSTIN TIMBERLAKE

Matt Schatz (Book, Music & Lyrics)

Reading

Beth, an ambitious literary manager at a prestigious nonprofit theater, is poised to promote the voice of a brilliant unknown playwright…until a certain superstar performer writes a play that changes the course of her career forever. AN UNTITLED NEW PLAY BY JUSTIN TIMBERLAKE is a musical satire about the politics of celebrity, storytelling and fighting for one’s ideas and ideals.

AN UNTITLED NEW PLAY BY JUSTIN TIMBERLAKE is presented in collaboration with City Theatre.