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One Theatre, One Voice: Integrating Marketing and Development

March 29 - April 1, 2017

Los Angeles, CA

We built the 2017 Spring Conference around an idea that’s surfaced repeatedly at recent marketing and development conferences: The full patron experience. In an increasingly data-driven and customer-focused world, marketing and fundraising can and should overlap more and more. While individual relationships will always matter, your patrons support your theatre — whether through subscriptions, group sales, individual ticket purchases, small contributions or big gifts — not an individual department. How do you communicate with your audience and with each other? How do you promote your theatre as a destination both to attend and to support — and how do you actively make those two goals work together? How do programming, education and community engagement play a role? How do your patrons experience your theatre from the moment they receive your mailing, to when they arrive, through the show, to when they leave?

This Conference was designed for anyone who plays a role in the message your theatre and your shows are sending — not only Development and Marketing staffs, but also Artistic Directors, Executive Directors, Managing Directors and commercial producers and presenters. Discounts were available for multiple attendees.

We’ve just moved all our fundraising direct mail to the marketing department for the rest of the year and already it’s a revelation. Watching marketing look at it completely differently from how development has been looking at it, big score. There’s something about that idea that I’ve always wanted to tease out, where you look at skill set more than department.

-Phil Santora, TheatreWorks Silicon Valley, at the 2016 Spring Conference

I’m fortunate…that I oversee an integrated marketing and development department. One revenue generating department that oversees all the ways that we speak to and talk to and touch our patrons. We’ve had much success in doing that…. Over the course of the eight years that we’ve had this integrated department, we’ve increased our donor base by just over 30%, we’ve increased our contributed giving three times, and we’ve done that because we have throughout the organization managed how we talk to and cultivate our ticket buyers. I’m a big proponent of the integrated marketing, development, education, audience outreach, customer care department, because you remove that human tendency to silo an organization.

-Gregory Patterson, WaterTower Theatre, at the 2016 Spring Conference

CONFERENCE PROGRAM

Spring Conference registration included:

  • panels and case studies from our members and outside experts
    • creating a unified experience for our patrons
    • breaking down silos inside our organizations
    • overcoming challenges to better serve our patrons and ourselves
    • putting a personal face on your theatre
  • vibrant discussion and break-out sessions
  • breakfast and lunch on both days
  • networking cocktail parties
  • ample networking time
  • and more!
Detailed Schedule

ADD-ON EVENTS

  • An American In Paris at the Hollywood Pantages Theatre
  • Fun Home at the Ahmanson Theatre
  • Peek Behind the Magic at Disney Imagineering
  • A day at Disneyland with behind-the-scenes extras (

REGISTRATION, RATES AND DEADLINES

  • NAMT Conferences are open to NAMT members in good standing and invited guests.
  • The more people you bring, the more you save!
    • Member registration rates were $520-600 per person ($100 discount for early registration).
    • Additional options were available for single day rates, Associate Members and invited non-members.
  • Deadlines:
    • Early registration ended on February 20. All prices increased $100 on February 21.
    • The last day to register for the Conference was March 19, 2017.
    • Cancellations were permitted through March 12. Fees were refunded, less a $100 service charge. We will not be able to provide any refunds after March 12, however you may transfer your registration to someone else if you are unable to attend.
    • The last day to purchase An American in Paris or Fun Home tickets was March 10.
Details

THANKS TO OUR SPONSORS

We are very grateful to the sponsors and exhibitors of the 2017 Spring Conference. Please click here for information on supporting NAMT and the benefits of sponsoring or exhibiting at our events.

Sponsor or Exhibit at the Conference

Planning Committee

Educational Resources Committee
Donna Lynn Hilton, Goodspeed Musicals (CT), Chair
Michael Ballam, Utah Festival Opera Company (UT)
Wayne Bryan, Music Theatre Wichita (KS)
Kathy Evans, Rhinebeck Writers Retreat (NY)
Mark Fleischer, Pittsburgh CLO (PA)
Phil Santora, TheatreWorks Silicon Valley (CA)

Spring Conference Committee
Frank Stilwagner, Village Theatre (WA), Co-chair
Daniel Thomas, 42nd Street Moon (CA), Co-chair
Nancy Altschuler, Goodspeed Musicals (CT)
Michael Betts, Musical Theatre West (CA)
Lisa Cooney, Paper Mill Playhouse (NJ)
T.J. Dawson, 3-D Theatricals (CA)
Matt Morrow, Diversionary Theatre Productions (CA)
Courtney Simms, The MUNY (MO)

Agenda

Download
Wednesday, March 29, 2017
10:00 - 11:30 amNAMT Development Committee Mini-Retreat

Hollywood Pantages Theatre
6233 Hollywood Boulevard
Room B18

Ring the buzzer at the office building to the right of the theatre entrance. Take the elevator down to the basement. B18 is just to the right of the elevators.

NAMT’s Development Committee invites you to participate in a mini-retreat where we’ll brainstorm ideas for developing support for NAMT’s new strategic plan initiatives and also talk about expanding our Players program to build our individual giving base. Conference attendees are encouraged to drop by and participate any time during the session to share their knowledge and experience, pick up ideas for their own organizations and have coffee and donuts with development colleagues. The Pantages is easily accessible by public transit or ride-hailing apps, so check in to the Hilton and then come join us! The Committee welcomes input from anyone interested in attending!

5:30 - 7:30 pmKick-Off Cocktail Party

Hilton Los Angeles Universal City
555 Universal Hollywood Drive

Sierra Courtyard

Sponsored by Universal Stage Productions

Thursday, March 30, 2017
7:30 - 8:00 amGather at Hilton

Hilton Los Angeles Universal City
555 Universal Hollywood Drive

Ballroom Circle

Attendees who are departing from the Hilton Los Angeles Universal City will gather at the hotel’s “Ballroom Circle” to board buses departing for the Hollywood Pantages.

From the guest room elevators, just keep walking through the lobby, past the check-in desk, restaurant, and “coffee corner,” and straight ahead through the ballroom corridor.

The first bus will leave the Hilton as soon as it is full. The second bus will leave at 8:00.

8:00 - 8:30 amTransportation from Hilton to Hollywood Pantages Theatre

Departs from Hilton Los Angeles Universal City, Ballroom Circle

Attendees who are departing from the Hilton Los Angeles Universal City will gather at the hotel’s “Ballroom Circle” to board buses departing for the Hollywood Pantages.

From the guest room elevators, just keep walking through the lobby, past the check-in desk, restaurant, and “coffee corner,” and straight ahead through the ballroom corridor.

8:30 - 9:30 amCheck-in and Breakfast

The Hollywood Pantages Theatre
6233 Hollywood Boulevard

Sponsored by The Hollywood Pantages

9:30 - 10:30 amWelcome Remarks and 30-Second Success Stories

Pantages Theatre Lobby

10:30 - 11:30 amKeynote Speaker: Robert Greenblatt

Pantages Theatre Lobby

Robert Greenblatt joined NBCUniversal in January 2011 as Chairman, NBC Entertainment and reports to NBCU Chief Executive Officer Steve Burke. In this role, Greenblatt is responsible for all aspects of primetime, late night, daytime, and first-run syndication programming.

He also oversees the Universal Television and Universal Television Alternative Studios, which currently producing nearly 40 scripted series as well as late-night and reality programs for a variety of network, cable and digital platforms. In addition to NBC primetime series such as the successful Chicago franchise, Shades of Blue, Superstore and all of NBC’s hit late-night shows, Universal Television also produces the Golden Globe-winning Brooklyn Nine-Nine, Emmy Award-winning comedy series Unbreakable Kimmy Schmidt and Master of None, The Mindy Project, Bates Motel, and The Path.

Under Greenblatt’s leadership, NBC regained its #1 status in the key 18-49 demographic after a decade in last place. NBC has won the last three 52-week broadcast seasons and is on track to win again for the ’16-’17 season. The network has also won five consecutive November sweeps and six consecutive summers in adults 18-49. And This Is Us – the biggest new hit on television – joins a wide range of leading reality shows that includes America’s Got Talent and The Voice as well as the two biggest sports franchises, Sunday and Thursday Night Football.

A Golden Globe Award-winning television producer (Six Feet Under) and Tony Award-winning Broadway producer (A Gentleman’s Guide to Love and Murder), Greenblatt has also moved NBC to the forefront of live television events. He broke ground four years ago with the broadcast of NBC’s musical The Sound of Music Live!, which attracted 21 million viewers and has become a yearly tradition. NBC presented The Wiz Live! in 2015 and Hairspray Live! last December, with Bye Bye Birdie starring Jennifer Lopez on tap for December of 2017.

Greenblatt’s relationship with Dolly Parton led to him producing the Tony-nominated Broadway hit 9 to 5: The Musical with a score by Parton. And two telefilms for NBC — Dolly Parton’s Coat of Many Colors and Christmas of Many Colors — each garnered 16 million viewers, making them the most-watched TV movies in nearly eight years.

Prior to NBC, Greenblatt was President of Entertainment for Showtime Networks, where he supervised a slate of original programming that re-positioned the company as a leader in premium cable. He was responsible for such hits as Weeds, Dexter, Shameless, Nurse Jackie, The Tudors, Californication, Episodes, United States of Tara, and This American Life among others. Over his seven-year tenure, the audience subscription base increased 52% – to a then-record high of 19 million subscribers in 2010 – and more than doubled the profit.

Before Showtime, Greenblatt was an award-winning producer of over a dozen series on various networks. The highlight was Six Feet Under, for which he was awarded the 2002 Golden Globe Award for Best Drama Series. It also garnered a slew of Emmy nominations, including four for Outstanding Drama Series, and it won the 2003 Producers Guild Award, three GLAAD Media Awards and the Peabody Award. He also produced two Emmy-nominated miniseries: Elvis for CBS (starring Golden Globe winner Jonathan Rhys Meyers) and Gregory Nava’s American Family for PBS.

Greenblatt began his television career at the Fox Broadcasting Company where he ran primetime programming  from 1992-97 and developed such memorable shows as Beverly Hills, 90210, Melrose Place, The X-Files, Party of Five, Ally McBeal and King of the Hill,  in addition to the pilot for The Sopranos.

In 2011, he received the Stephen F. Kolzak Award from GLAAD, and The Actors Fund Medal of Honor in 2016. Greenblatt is a member of the Broadway League of Theatrical Producers, the Academy of Television Arts and Sciences, and the Producers Guild of America.

11:30 - 11:45 amCoffee Break

Pantages Theatre Lobby

11:45 am - 12:45 pmWhat Is "The Full Patron Experience?"

Pantages Theatre Lobby

Over the next two days you’ll be hearing a lot about “the full patron experience.” So how do we define that? How do marketing and fundraising best (or begin to) communicate with each other and with patrons in a unified and meaningful way? Where does the patron’s experience begin? Their mailbox or computer? Your lobby or box office? When they get to their seat or when the curtain goes up? Whose job is it to create all of those different experiences and ensure that they add up to a meaningful whole that represents your theatre in a positive way? Our panelists will answer those questions — and so will you, in a group discussion digging into how your individual theatre defines these terms.

Moderated by Frank Stilwagner (Village Theatre), with Marisa Butler (Phoenix Theatre), Gretchen Feyer (Berkeley Playhouse), David Seals (TRG Arts) and Daniel Thomas (42nd Street Moon).

12:45 - 1:00 pmCommercial Strategies for Non-Profit Patron Experiences

Pantages Theatre Lobby

Nicholas Ronan (AudienceView)

1:00 - 2:30 pmLunch and New Musicals Inc. Concert

Pantages Theatre Lobby

Over lunch, NAMT member New Musicals Inc. will present selections from several shows they’re developing with local Los Angeles writers.

Lunch sponsored by R&H Theatricals

2:30 - 3:30 pmConcurrent Breakout Sessions

Concurrent breakout sessions for casual discussion on various topics. Come to learn more, ask questions, or share your company’s success stories.

Surveys: Not Just for Marketing
Led by Daniel Thomas (42nd Street Moon)
West Inner Lobby

Balancing Print and Digital Media
Led by Michael Betts (Musical Theatre West)
East Inner Lobby

Social Media For Everyone: Beyond Giving Tuesday
Led by Frank Stilwagner (Village Theatre)
West Lower Bar

Marketing To Millennials…By Millennials!
Led by Jennifer Hunter, Thomas McCarthy, Daniel McLaughlin and Samantha Raun (University of St. Paul)
East Lower Lobby

3:30 - 4:30 pmBreaking Down Silos

Pantages Theatre Lobby

How do you break down silos within your organization to integrate communication across departments — not just marketing and development, but artistic, production, education, front-of-house and more — and send a unified message to your patrons? We’ll hear from teams from some of our member theatres — and put them on the spot to see how well they really work together!

Moderated by Courtney Simms (The MUNY), with Nancy Altschuler & Dan McMahon (Goodspeed Musicals), Dan Breen & Cheryl Farley (Ogunquit Playhouse) and Marc Robin (Fulton Theatre).

4:45 - 5:45 pmContent and Stewardship

Pantages Theatre Lobby

How can we rally our loyal patrons, donors, board members and artists into being our ambassadors in the community? How can we best use community partners, beyond hanging posters in their windows? How can we cultivate active and vibrant volunteers? What “shareable” content can we provide to assist our supporters in these tasks, as well as to engage and excite our audiences and donors?

Moderated by Elisbeth Challener (ZACH Theatre), with Michael Ballam (Utah Festival Opera and Musical Theatre), MIchael Betts (Musical Theatre West), Wayne Bryan (Music Theatre Wichita) and Van Kaplan (Pittsburgh CLO).

5:45 - 7:45 pmReception

Pantages Theatre Lobby

Sponsored by Pittsburgh CLO & The Hollywood Pantages

7:00 pmTransportation from Hollywood Pantages to Hilton Los Angeles Universal City

For those not attending An American In Paris who would like to return to the hotel. Feel free to explore Hollywood and travel on your own, or to take the post-show bus back from the Pantages.

8:00 pmAdd-On Event: An American In Paris
10:30 pmTransportation from Hollywood Pantages to Hilton Los Angeles Universal City

Following An American In Paris.

Friday, March 31, 2017
8:00 - 8:15 amGather at Hilton

Hilton Los Angeles Universal City
555 Universal Hollywood Drive

Ballroom Circle

Attendees who are departing from the Hilton Los Angeles Universal City will gather at the hotel’s “Ballroom Circle” to board buses departing for the Hollywood Pantages.

From the guest room elevators, just keep walking through the lobby, past the check-in desk, restaurant, and “coffee corner,” and straight ahead through the ballroom corridor.

The first bus will leave the Hilton as soon as it is full. The second bus will leave at 8:15.

8:15 - 8:45 amTransportation from Hilton to Hollywood Pantages Theatre

Departs from Hilton Los Angeles Universal City, Ballroom Circle

Attendees who are departing from the Hilton Los Angeles Universal City will gather at the hotel’s “Ballroom Circle” to board buses departing for the Hollywood Pantages.

From the guest room elevators, just keep walking through the lobby, past the check-in desk, restaurant, and “coffee corner,” and straight ahead through the ballroom corridor.

8:45 - 9:30 amBreakfast

The Hollywood Pantages Theatre
6233 Hollywood Boulevard

Sponsored by MTI & TRG Arts

9:30 - 10:30 amCreating Connections: Disney Parks’ New Audience Strategies

Pantages Theatre Lobby

Members of the marketing and strategy teams from Walt Disney Imagineering and The Disneyland Resort© will present case studies examining the connections between marketing and patrons, with a look at how artistic content is incorporated into marketing messages for their guests. Even with a worldwide known brand like Disney, effective positioning is key to attracting guests, reaching developing markets and managing expectations about new entertainment offerings. We’ll explore where these strategies overlap with those of traditional theatres, for lessons you can take back and apply to your organization.

Moderated by Shelby Jiggets-Tivony, with Dana Harrel, Jeff van Langeveld and Marty Muller.

10:30 - 10:45 amHow I Learned to Stop Worrying and Love Mobile

Pantages Theatre Lobby

Wendi Lebow (Goldstar)

11:00 am - 12:00 pmOvercoming Obstacles

Pantages Theatre Lobby

A cold, hard look at some of the challenges in implementing the ideas and goals we discussed yesterday. What are the “pinch points,” both inside and outside the organization? Is your company culture resistant to change? Are your patrons? Do you feel budget, staffing or technology restrictions are getting in the way? We’ll collect some examples from our attendees throughout the conference, and our panelists will discuss clever and practical ways to overcome these obstacles — many of which may simply be matters of perception — and create a culture of “yes.”

Moderated by Donna Lynn Hilton (Goodspeed Musicals), with Keith Cromwell (Red Mountain Theatre Company), Kim Glann (LA County Arts Commission), Amelia Heape (The Hollywood Pantages), Tim Kashani (Apples and Oranges Arts) and Ralph Weeks (Walnut Street Theatre).

12:00 - 1:30 pmLunch and NAMT Membership Update

Pantages Theatre Lobby

Lunch sponsored by Ticketmaster.

1:30 - 2:30 pmAffinity Breakout Sessions

Pantages Theatre Lobby

Concurrent breakout sessions for casual discussions on how you and your teams market and fundraise for seasons of…

Classics
West Inner Lobby

New Works
East Inner Lobby

Plays and Musicals
West Lower Bar

Musicals Only
East Lower Lobby

We know these topics overlap and that many organizations will have multiple staff members in attendance, so this is your chance to divide and conquer!

2:30 - 3:30 pmPutting A Personal Face On Your Organization

Pantages Theatre Lobby

How does everything we’ve discussed over these two days get distilled into what your patrons and donors see and experience? Who speaks for your newly unified theatre? What sort of character do you want your theatre to have? How will you implement the tools of this Conference next week, next month, next season, next decade?

Moderated by Matt Morrow (Diversionary Theatre Productions), with Kwofe Coleman (The MUNY), Gigi Fusco Meese (3-D Theatricals), Scott Goldman (GRAMMY Foundation) and Jamie Lilly (Village Theatre).

3:30 - 4:30 pmTransportation from Hollywood Pantages to Disney Imagineering

Attendees meeting us at Center Theatre Group will have plenty of time to explore Hollywood or Downtown Los Angeles on their own. Public transit, cabs, or ride-hailing services are readily available.

4:30 - 5:30 pmAdd-On Event: A Peek Inside The Magic at Walt Disney Imagineering

Tour the offices and studios where the Disneyland magic is made! See where sets, costumes, animatronics and more come to life, including Walt Disney’s original sculpture studio.

5:30 - 6:30 pmTransportation from Walt Disney Imagineering to Center Theatre Group

If you are not planning to attend the reception at Center Theatre Group and are returning to the hotel, we recommend using a ride-hailing app to call a car, or taking this bus to Downtown Los Angeles where you can connect to public transit. The bus will return to the hotel following the reception as well.

6:30 - 7:30 pmAdd-On Event: Reception at Center Theatre Group

Center Theatre Group Annex
Rehearsal Room C
601 W. Temple Street

7:45 pmTransportation from Center Theatre Group to Hilton Los Angeles Universal City

Bus will return those not attending Fun Home to the hotel. Feel free to explore Downtown Los Angeles and travel on your own, or to take the post-show bus back from the Ahmanson.

8:00 pmAdd-On Event: Fun Home

Ahmanson Theatre
135 N Grand Ave
Los Angeles, CA

10:00 pmTransportation from Ahmanson Theatre to Hilton Los Angeles Universal City

Following Fun Home.

Saturday, April 1, 2017
8:00 - 9:00 amTransportation from Hilton Los Angeles Universal City to Disneyland Resort

Hilton Los Angeles Universal City
555 Universal Hollywood Drive

Bus will depart from the Hilton at 8 am sharp. Breakfast is on your own. The trip is around one hour.

9:00 amArrive at Disneyland Park

Disneyland Park

Your tickets will give you access to both Disneyland Park© and California Adventure Park©. We will drop off the group at Disneyland and recommend starting there, as we’ll be at California Adventure later for lunch and Frozen, but you are free to explore and play however you like!

All Disneyland guests are subject to security checks and restrictions. Please plan accordingly.

1:15 pmMeet at California Adventure Park Flagpole

Disney California Adventure Park

We will meet and be escorted to our lunch location by park staff. Meet at the flagpole just inside the California Adventure main gate.

1:30 - 3:00 pmLunch and Learn

South Rehearsal Hall

Lunch and Learn panel with Disneyland staff and creatives.

3:30 - 4:30 pmFrozen: Live at the Hyperion Stage Show

Hyperion Theatre

VIP seats for the brand new Frozen live stage show!

4:30 - 5:00 pmHyperion Theatre Backstage Tour

Hyperion Theatre

5:00 - 8:00 pmDisney California Adventure Park on your own

Disney California Adventure Park

Your tickets will give you access to both Disneyland Park© and California Adventure Park©. We recommend this schedule but you are free to explore and play however you like!

8:00 - 9:00 pmBus Returns to Hilton Los Angeles Universal City

Departs from California Adventure main gate.

As of 3/24/17. SUBJECT TO CHANGE.

Directions & Activities

Cars and Transit

Despite Los Angeles’ reputation, there’s no need to rent a car during the Spring Conference! We will provide transportation for all scheduled Conference events. If you would like to travel on your own schedule (or miss the bus), the Universal Hilton and the Pantages Theatre are both easily accessible by subway (yes, LA has a subway!). Cars are also readily available via ride-hailing apps such as Lyft.

If you’d like to rent a car for a day or even a few hours, two Zipcars are parked by the Universal City Metro station. NAMT members can receive a discount on Zipcar membership.

Airports

If you’re able to find a flight, Burbank (Bob Hope) Airport is much closer to the hotel and the Pantages than LAX. If you do fly into LAX, please be advised that a regular taxi to Universal will cost around $100-115 with tip. A ride-hailing service such as Uber or Lyft will cost less. Shuttles are available to various points in the city from which you can take a cab for less, or the Metro.

Directions

Transportation will be provided between all scheduled Conference events, as outlined on the agenda. If you would prefer to travel on your own schedule, we recommend using public transit or a ride-hailing app such as Lyft. The Metro runs every 20 minutes. The only Conference events that are not easily accessible by public transit are the Walt Disney Imagineering tour and Disneyland add-ons. Click or tap the map above to open it in Google Maps and look up additional information as needed.

Hilton Los Angeles Universal City to Hollywood Pantages

Exit the hotel’s main entrance and take a right, following the driveway towards Universal Hollywood Drive.

Take a left on Universal Hollywood Drive and continue down the hill.

Use the pedestrian bridge to cross Universal Dr. and Lankershim Blvd., and enter the Universal/Studio City Metro Station. Take the Metro Red Line in Union Station/Downtown LA direction. Exit the train at Hollywood/Vine Station (2 stops).

Once you’ve exited at Hollywood/Vine, the Pantages will be directly across the street. Take a right on Hollywood Blvd and a left at the intersection at Argyle Ave to cross.

Hollywood Pantages to Hilton Los Angeles Universal City

When you exit the Pantages Theatre, cross the street at Argyle Ave. Make a right, and enter the Hollywood/Vine Metro Station in front of the W Hotel.

Take the Red Line in the direction of North Hollywood. Exit the train at the Universal/Studio City Metro stop (2 stops).

Use the pedestrian bridge to cross Lankershim Blvd. and Universal Drive. The hotel is about an 8-minute walk up a fairly steep hill. If you prefer, you can take a free shuttle from the bottom of the hill to Universal Studios, then follow the signs back down the hill to the Hilton, or take the hotel’s shuttle from CityWalk.

Hollywood Pantages to Center Theatre Group

Cross Hollywood Blvd and enter the Metro station under the W hotel.

Take the Red Line towards Union Station.

Get off at Civic Center/Grand Park (9 stops).

Make a right onto N Hill St. and walk one block to W Temple St. Turn left on W. Temple St. and walk one block to N Grand Ave.

Parking

If you’re driving on your own, paid parking is available at the Pantages at Eastown Parking, 6201 Hollywood Blvd (entrance on Argyle St. across from the Pantages stage door). Paid parking is also available at the Hilton and the Music Center (Ahmanson Theatre).

Attendees

3-D Theatricals
Gigi Meese
Director of Community Relations
3-D Theatricals
T.J. Dawson
Executive Producer/Artistic Director
321 Theatrical Management
Nancy Gibbs
General Manager
42nd Street Moon
Daniel Thomas
Executive Director
5-Star Theatricals
Will North
Apples and Oranges Arts
Christopher Sepulveda
Producer
Apples and Oranges Arts
Tim Kashani
tim@nycoc.com
Apples and Oranges Arts
Rachael Cianfrani
Producer
AudienceView
Nick Ronan
Sr. Director, US Arts & Culture
AudienceView
Joseph Guglielmo
Sr. Solution Specialist
AudienceView
Jonathan Tice
Vice President, Global Sales
Berkeley Playhouse
Gretchen Feyer
Managing Director
Broadway Licensing
Sean Cercone
President
Broadway Rose Theatre Co.
deShauna Jones
Director of Development
Broadway Rose Theatre Co.
Alan Anderson
Marketing Director
Broadway Rose Theatre Co.
Dan Murphy
Managing Director
Center Theatre Group
Arie Levine
Senior Marketing Manager, Ahmanson Theatre & Mark Taper Forum
Center Theatre Group
Kyle Hall
Advertising & Promotions Director
Center Theatre Group
Kiyomi Emi
Marketing & Special Events Manager
Center Theatre Group
Lindsay Allbaugh
Associate Producer
Center Theatre Group
Garrett Collins
Senior Marketing Manager, Strategy & CRM
Center Theatre Group
Deborah Warren
Director of Marketing
Center Theatre Group
Douglas C. Baker
Producing Director
Cinevative
Mark Ciglar
Creative Director
Dallas Theater Center
Brad Pritchett
Director of Marketing & Communications
Dallas Theater Center
Darcy Wallace
Interim Director of Marketing & Communications
Dallas Theater Center
Robin Rose
Associate Director of Development
Disney Parks Live Entertainment
Dana Harrel
Executive Creative Director
Diversionary
Matt Morrow
Executive Artistic Director
East of Doheny
Barbara Sanders
Advisory Board/Consultant
East of Doheny
Eli Gonda
Director
East of Doheny
Mika Gonda
General Manager
Finger Lakes Musical Theatre Festival
Brett Smock
Producing Artistic Director
Fredericia Theater & New Works Development Centre Uterus
Soren Moller
Creative Producer
Fulton Theatre
Marc Robin
Executive Artistic Producer
Fulton Theatre
Eric Pugh
Director of Marketing
Goldstar
Jackie Lee
Director of Market Growth
Goldstar
Courtney Davis
Senior Venue Advisor, Southwest
Goldstar
Justin O'Neill
Senior Advisor, National Broadway and Performing Arts Partners
Goldstar
Wendi Lebow
Vice President of Venue Relations
Goodspeed Musicals
Nancy Altschuler
Director of Development
Goodspeed Musicals
Donna Lynn Hilton
Producer
Goodspeed Musicals
Dan McMahon
Director of Marketing & Public Relations
InstantEncore
Chris Montgomery
CEO
Lyric Theatre of Oklahoma
Catherine Warren
Director of Development
Lyric Theatre of Oklahoma
Jim Reynolds
Managing Director
Lyric Theatre of Oklahoma
Michael Baron
Producing Artistic Director
Maine State Music Theatre
Carol Marquis
Director of Marketing and Communications
Maine State Music Theatre
Barbara Quinn
Development Director
Maine State Music Theatre
Curt Dale Clark
Artistic Director
Maine State Music Theatre
Stephanie Dupal
Managing Director
McCoy Rigby Entertainment
Tom McCoy
President
MogoARTS Marketing
Amanda Deely
Strategic Client Partner
Music Theatre International
Tralen Doler
Director of Licensing & Marketing
Music Theatre International
Matt Boethin
Professional Licensing Director, N. America
Music Theatre Wichita
Wayne Bryan
Producing Artistic Director
Musical Theatre West
Paul Garman
Executive Director/Producer
Musical Theatre West
Michael Betts
Box Office Manager
National Alliance for Musical Theatre
Betsy Militello
Executive Director
National Alliance for Musical Theatre
Adam Grosswirth
Member Services Director
National Alliance for Musical Theatre
Ciera Iveson
New Works Director
National Alliance for Musical Theatre
Jen Whitton
Development Associate
National Alliance for Musical Theatre
Karin Nilo
Program Associate
Ogunquit Playhouse
Dan Breen
Director of Development
Ogunquit Playhouse
Cheryl Farley
Dir. of Marketing Communications and Patron Services
Ogunquit Playhouse
Bradford Kenney
Executive Artistic Director
Ordway Center for the Performing Arts
Kristina MacKenzie
Director of Marketing
OvationTix
Jerusha Liu
Patron Technology
Jordan Simmons
Senior Account Executive
Pittsburgh CLO
Mary Jane Brennan
Consultant
Pittsburgh CLO
Van Kaplan
Executive Producer
Red Mountain Theatre Company
Drew Francis
Artistic and Marketing Director
Red Mountain Theatre Company
Keith Cromwell
Executive Director
Relevant Theatricals
Katie Lantz
Associate Producer
Relevant Theatricals
Ted Rawlins
Producer
Riverside Theatre Inc.
Jon Moses
Managing Director/ COO
Samuel French, Inc.
David Kimple
Director of Licensing
San Diego Musical Theatre
Janie DeCelles
Board Member
SD&A Teleservices, Inc.
Mary Jane Avans
Vice President, Business Development
Segal Centre
Kayla Elman
Director of Marketing, Sales & Communications
Segal Centre
Jessica Yaffe
Director of Development
Shea's Performing Arts Center
Robert Brunschmid
Director of Operations
Sheridan College, Canadian Music Theatre Project
Keith Pike
Faculty
Tessitura Network
Brian Feldman
Director, Client Development
The Hollywood Pantages
Jeff Loeb
General Manager
The Hollywood Pantages
Amelia Heape
Director of Marketing
The MUNY
Kwofe Coleman
Managing Director
The MUNY
Courtney Simms
Director of Advancement
The Phoenix Theatre Company
Marisa Butler
Director of Development
The Rodgers & Hammerstein Organization
Dana Siegel
Vice President, Marketing and Business Development, Publishing
The Rodgers & Hammerstein Organization
Michelle Yaroshko
Vice President - Professional Licensing
TheaterMania
Joseph Yoshitomi
VP Marketing Strategy
TheatreWorks Silicon Valley
Phil Santora
Executive Director
TheatreWorks Silicon Valley
Ronnie Plasters
Director of Development
TheatreWorks Silicon Valley
Lorraine VanDeGraaf-Rodriguez
Director of Marketing
Ticketmaster
Albert Leffler
Vice President Arts & Theatre
Transport Group Theatre Company
Lori Fineman
Executive Director
TRG Arts
David Seals
Director of Client Development
TRW
Fred Stuart
Chief Creative Officer
TRW
Steve Spiegel
President & CEO
Tuacahn Center for the Arts
Ryan Norton
Associate Artistic Producer
Universal Theatrical Group
Lowe Cunningham
Director, Creative Development
University of Northwestern St. Paul
Samantha Raun
Marketing Student Assistant
University of Northwestern St. Paul
Thomas McCarthy
PR Student Assistant
University of Northwestern St. Paul
Daniel McLaughlin
Production Manager
University of Northwestern St. Paul
Jennifer Hunter
Artistic Director and Professor of Theatre
Utah Festival Opera and Musical Theatre
Michael Ballam
Founding General Director
Village Theatre
Frank Stilwagner
Director of Development
Village Theatre
Jamie Lilly
Director of Marketing
Village Theatre
Robb Hunt
Executive Producer
Village Theatre
Diane Wright
Director of Finance
Walnut Street Theatre
Ralph Weeks
Director of Marketing
Woodminster Summer Musicals
Christine Burke
Usher Coordinator
Woodminster Summer Musicals
Randy Burke
Advisory Board President
Woodminster Summer Musicals
Harriet Schlader
Producer/Managing Director
ZACH Theatre
Elisbeth Challener
Managing Director
ZACH Theatre
Charlie Frasier
Chief Development Officer
ZACH Theatre
Rick Sanchez
Senior Marketing Manager
Megan Cavallari
Marsha S. Brooks
Partner
Buck Mason
Lynne Wheeler
Michael Einfeld
Sarahbeth Grossman
Susan Lambert