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One Theatre, One Voice: Integrating Marketing and Development

March 29 - April 1, 2017

Los Angeles, CA

We built the 2017 Spring Conference around an idea that’s surfaced repeatedly at recent marketing and development conferences: The full patron experience. In an increasingly data-driven and customer-focused world, marketing and fundraising can and should overlap more and more. While individual relationships will always matter, your patrons support your theatre — whether through subscriptions, group sales, individual ticket purchases, small contributions or big gifts — not an individual department. How do you communicate with your audience and with each other? How do you promote your theatre as a destination both to attend and to support — and how do you actively make those two goals work together? How do programming, education and community engagement play a role? How do your patrons experience your theatre from the moment they receive your mailing, to when they arrive, through the show, to when they leave?

This Conference was designed for anyone who plays a role in the message your theatre and your shows are sending — not only Development and Marketing staffs, but also Artistic Directors, Executive Directors, Managing Directors and commercial producers and presenters. Discounts were available for multiple attendees.

We’ve just moved all our fundraising direct mail to the marketing department for the rest of the year and already it’s a revelation. Watching marketing look at it completely differently from how development has been looking at it, big score. There’s something about that idea that I’ve always wanted to tease out, where you look at skill set more than department.

-Phil Santora, TheatreWorks Silicon Valley, at the 2016 Spring Conference

I’m fortunate…that I oversee an integrated marketing and development department. One revenue generating department that oversees all the ways that we speak to and talk to and touch our patrons. We’ve had much success in doing that…. Over the course of the eight years that we’ve had this integrated department, we’ve increased our donor base by just over 30%, we’ve increased our contributed giving three times, and we’ve done that because we have throughout the organization managed how we talk to and cultivate our ticket buyers. I’m a big proponent of the integrated marketing, development, education, audience outreach, customer care department, because you remove that human tendency to silo an organization.

-Gregory Patterson, WaterTower Theatre, at the 2016 Spring Conference

CONFERENCE PROGRAM

Spring Conference registration included:

  • panels and case studies from our members and outside experts
    • creating a unified experience for our patrons
    • breaking down silos inside our organizations
    • overcoming challenges to better serve our patrons and ourselves
    • putting a personal face on your theatre
  • vibrant discussion and break-out sessions
  • breakfast and lunch on both days
  • networking cocktail parties
  • ample networking time
  • and more!
Detailed Schedule

ADD-ON EVENTS

  • An American In Paris at the Hollywood Pantages Theatre
  • Fun Home at the Ahmanson Theatre
  • Peek Behind the Magic at Disney Imagineering
  • A day at Disneyland with behind-the-scenes extras (

REGISTRATION, RATES AND DEADLINES

  • NAMT Conferences are open to NAMT members in good standing and invited guests.
  • The more people you bring, the more you save!
    • Member registration rates were $520-600 per person ($100 discount for early registration).
    • Additional options were available for single day rates, Associate Members and invited non-members.
  • Deadlines:
    • Early registration ended on February 20. All prices increased $100 on February 21.
    • The last day to register for the Conference was March 19, 2017.
    • Cancellations were permitted through March 12. Fees were refunded, less a $100 service charge. We will not be able to provide any refunds after March 12, however you may transfer your registration to someone else if you are unable to attend.
    • The last day to purchase An American in Paris or Fun Home tickets was March 10.
Details

 

THANKS TO OUR SPONSORS

We are very grateful to the sponsors and exhibitors of the 2017 Spring Conference. Please click here for information on supporting NAMT and the benefits of sponsoring or exhibiting at our events.

Sponsor or Exhibit at the Conference

Planning Committee

Educational Resources Committee
Donna Lynn Hilton, Goodspeed Musicals (CT), Chair
Michael Ballam, Utah Festival Opera Company (UT)
Wayne Bryan, Music Theatre Wichita (KS)
Kathy Evans, Rhinebeck Writers Retreat (NY)
Mark Fleischer, Pittsburgh CLO (PA)
Phil Santora, TheatreWorks Silicon Valley (CA)

Spring Conference Committee
Frank Stilwagner, Village Theatre (WA), Co-chair
Daniel Thomas, 42nd Street Moon (CA), Co-chair
Nancy Altschuler, Goodspeed Musicals (CT)
Michael Betts, Musical Theatre West (CA)
Lisa Cooney, Paper Mill Playhouse (NJ)
T.J. Dawson, 3-D Theatricals (CA)
Matt Morrow, Diversionary Theatre Productions (CA)
Courtney Simms, The MUNY (MO)

Members-Only Features

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Members-Only Features

This page contains content or features only available to NAMT members. Please log in for full access. Not a member? Apply now!

Log In Learn More

Members-Only Features

This page contains content or features only available to NAMT members. Please log in for full access. Not a member? Apply now!

Log In Learn More

Members-Only Features

This page contains content or features only available to NAMT members. Please log in for full access. Not a member? Apply now!

Log In Learn More

Members-Only Features

This page contains content or features only available to NAMT members. Please log in for full access. Not a member? Apply now!

Log In Learn More

Directions & Activities

Cars and Transit

Despite Los Angeles’ reputation, there’s no need to rent a car during the Spring Conference! We will provide transportation for all scheduled Conference events. If you would like to travel on your own schedule (or miss the bus), the Universal Hilton and the Pantages Theatre are both easily accessible by subway (yes, LA has a subway!). Cars are also readily available via ride-hailing apps such as Lyft.

If you’d like to rent a car for a day or even a few hours, two Zipcars are parked by the Universal City Metro station. NAMT members can receive a discount on Zipcar membership.

 

Airports

If you’re able to find a flight, Burbank (Bob Hope) Airport is much closer to the hotel and the Pantages than LAX. If you do fly into LAX, please be advised that a regular taxi to Universal will cost around $100-115 with tip. A ride-hailing service such as Uber or Lyft will cost less. Shuttles are available to various points in the city from which you can take a cab for less, or the Metro.

Directions

Transportation will be provided between all scheduled Conference events, as outlined on the agenda. If you would prefer to travel on your own schedule, we recommend using public transit or a ride-hailing app such as Lyft. The Metro runs every 20 minutes. The only Conference events that are not easily accessible by public transit are the Walt Disney Imagineering tour and Disneyland add-ons. Click or tap the map above to open it in Google Maps and look up additional information as needed.

Hilton Los Angeles Universal City to Hollywood Pantages

Exit the hotel’s main entrance and take a right, following the driveway towards Universal Hollywood Drive.

Take a left on Universal Hollywood Drive and continue down the hill.

Use the pedestrian bridge to cross Universal Dr. and Lankershim Blvd., and enter the Universal/Studio City Metro Station. Take the Metro Red Line in Union Station/Downtown LA direction. Exit the train at Hollywood/Vine Station (2 stops).

Once you’ve exited at Hollywood/Vine, the Pantages will be directly across the street. Take a right on Hollywood Blvd and a left at the intersection at Argyle Ave to cross.

Hollywood Pantages to Hilton Los Angeles Universal City

When you exit the Pantages Theatre, cross the street at Argyle Ave. Make a right, and enter the Hollywood/Vine Metro Station in front of the W Hotel.

Take the Red Line in the direction of North Hollywood. Exit the train at the Universal/Studio City Metro stop (2 stops).

Use the pedestrian bridge to cross Lankershim Blvd. and Universal Drive. The hotel is about an 8-minute walk up a fairly steep hill. If you prefer, you can take a free shuttle from the bottom of the hill to Universal Studios, then follow the signs back down the hill to the Hilton, or take the hotel’s shuttle from CityWalk.

Hollywood Pantages to Center Theatre Group

Cross Hollywood Blvd and enter the Metro station under the W hotel.

Take the Red Line towards Union Station.

Get off at Civic Center/Grand Park (9 stops).

Make a right onto N Hill St. and walk one block to W Temple St. Turn left on W. Temple St. and walk one block to N Grand Ave.

Parking

If you’re driving on your own, paid parking is available at the Pantages at Eastown Parking, 6201 Hollywood Blvd (entrance on Argyle St. across from the Pantages stage door). Paid parking is also available at the Hilton and the Music Center (Ahmanson Theatre).

Attendees

3-D Theatricals
T.J. Dawson
Executive Producer/Artistic Director
3-D Theatricals
Gigi Meese
Director of Community Relations
321 Theatrical Management
Nancy Gibbs
Partner
42nd Street Moon
Daniel Thomas
Executive Artistic Director
5-Star Theatricals
Will North
Apples and Oranges Arts
Tim Kashani
Co-founder
Apples and Oranges Arts
Rachael Cianfrani
Producer
Apples and Oranges Arts
Christopher Sepulveda
Producer
AudienceView
Nick Ronan
Senior Director, Business Development
AudienceView
Joseph Yoshitomi
VP Marketing Strategy
AudienceView
Joseph Guglielmo
Director, Consumer Ticketing and Membership
AudienceView
Jonathan Tice
Vice President, Global Sales
Berkeley Playhouse
Gretchen Feyer
General Manager
Broadway Licensing Global
Sean Cercone
Founder/CEO
Broadway Rose Theatre Co.
Alan Anderson
Marketing Director
Broadway Rose Theatre Co.
Dan Murphy
Managing Director
Broadway Rose Theatre Co.
deShauna Jones
Development Director
Center Theatre Group
Douglas C. Baker
Producing Director
Center Theatre Group
Garrett Collins
Deputy Director of Marketing
Center Theatre Group
Kiyomi Emi
Marketing & Special Events Manager
Center Theatre Group
Kyle Hall
Advertising & Promotions Director
Center Theatre Group
Deborah Warren
Managing Director
Center Theatre Group
Arie Levine
Senior Marketing Manager, Ahmanson Theatre & Mark Taper Forum
Center Theatre Group
Lindsay Allbaugh
Associate Artistic Director
Cinevative
Mark Ciglar
CEO
Dallas Theater Center
Darcy Wallace
Interim Director of Marketing & Communications
Dallas Theater Center
Brad Pritchett
Director of Marketing & Communications
Dallas Theater Center
Robin Rose
Associate Director of Development
Disney Parks Live Entertainment
Dana Harrel
Executive Entertainment Director, Disneyland Paris
Diversionary
Matt Morrow
Artistic Director
East of Doheny
Eli Gonda
Director
East of Doheny
Barbara Sanders
Advisory Board/Consultant
East of Doheny
Mika Gonda
General Manager
Fredericia Musicalteater
Soren Moller
Creative Producer
Fulton Theatre
Eric Pugh
Director of Marketing and Communications
Fulton Theatre
Marc Robin
Executive Artistic Producer
Goodspeed Musicals
Donna Lynn Hilton
Artistic Director
Goodspeed Musicals
Nancy Altschuler
Goodspeed Musicals
Dan McMahon
Director of Marketing
InstantEncore
Chris Montgomery
CEO
Leap Event Technology
Jordan Simmons
Director of Sales - Arts/Nonprofits
Lyric Theatre of Oklahoma
Michael Baron
Producing Artistic Director
Lyric Theatre of Oklahoma
Catherine Warren
Director of Development
Lyric Theatre of Oklahoma
Jim Reynolds
Managing Director
Maine State Music Theatre
Carol Marquis
Director of Marketing and Communications
Maine State Music Theatre
Curt Dale Clark
Artistic Director
Maine State Music Theatre
Stephanie Dupal
Managing Director
Maine State Music Theatre
Amanda Choate
Development Director
McCoy Rigby Entertainment
Tom McCoy
President/CEO
MogoARTS Marketing
Amanda Deely
Strategic Client Partner
Music Theatre International
Tralen Doler
V.P. Partnerships & Brand Engagement
Music Theatre International
Matt Boethin
Professional Licensing Director, N. America
Music Theatre Wichita
Wayne Bryan
Producing Director
Musical Theatre West
Paul Garman
Executive Director/Producer
Musical Theatre West
Michael Betts
BO manager/Marketing Manager
National Alliance for Musical Theatre
Ciera Iveson
National Alliance for Musical Theatre
Adam Grosswirth
Member Services Director
National Alliance for Musical Theatre
Jen Whitton
Development Associate
National Alliance for Musical Theatre
Betsy Militello
Executive Director
National Alliance for Musical Theatre
Karin Nilo
Program Manager
Ogunquit Playhouse
Dan Breen
Ogunquit Playhouse
Brad Kenney
Executive Artistic Director
Ogunquit Playhouse
Cheryl Farley
Director of Marketing and Communications
Ordway Center for the Performing Arts
Kristina MacKenzie
Director of Marketing
OvationTix
Jerusha Liu
Pittsburgh CLO
Mary Jane Brennan
Consultant
Pittsburgh CLO
Van Kaplan
Red Mountain Theatre
Drew Francis
Director of Operations
Red Mountain Theatre
Keith Cromwell
Executive Director
Relevant Theatricals
Ted Rawlins
Producer
Relevant Theatricals
Katie Lantz
Associate Producer
Riverside Theatre Inc.
Jon Moses
Managing Director, COO
Samuel French, Inc.
David Kimple
Director of Licensing
San Diego Musical Theatre
Janie DeCelles
Board Member
SD&A Teleservices, Inc.
Mary Jane Avans
Vice President, Business Development
Segal Centre
Kayla Elman
Director of Marketing, Sales & Communications
Segal Centre
Jessica Yaffe
Director of Development
Shea's Performing Arts Center
Robert Brunschmid
Director of Operations
Sheridan College
Keith Pike
Professor
Tessitura Network
Brian Feldman
Client Development Executive
The Hollywood Pantages
Amelia Heape
Director of Marketing and Communications
The Hollywood Pantages
Jeff Loeb
President
The Muny
Courtney Simms
Director of Advancement
The MUNY
Kwofe Coleman
President & CEO
The Phoenix Theatre Company
Marisa Butler
Director of Development
The REV Theatre Company
Brett Smock
Producing Artistic Director
The Rodgers & Hammerstein Organization
Michelle Yaroshko
SVP, Professional Licensing (North America)
The Rodgers & Hammerstein Organization
Dana Siegel
Vice President, Marketing and Business Development, Publishing
TheatreWorks Silicon Valley
Lorraine VanDeGraaf-Rodriguez
Director of Marketing
TheatreWorks Silicon Valley
Phil Santora
TheatreWorks Silicon Valley
Ronnie Plasters
Theatrical Rights Worldwide
Steve Spiegel
Owner & CEO
Theatrical Rights Worldwide
Fred Stuart
Chief Creative Officer
Ticketmaster
Albert Leffler
Vice President Arts & Theatre
TodayTix
Wendi Lebow
Vice President of Venue Relations
TodayTix
Justin O'Neill
Vice President of Venue Relations
TodayTix
Courtney Moore
Senior Venue Advisor, Southwest
TodayTix
Jackie Lee
Director of Market Growth
Transport Group Theatre Company
Lori Fineman
Producer/Owner
TRG Arts
David Seals
Director of Client Development
Tuacahn Center for the Arts
Ryan Norton
Associate Artistic Producer
Universal Theatrical Group
Lowe Cunningham
Director of Creative Development
University of Northwestern St. Paul
Daniel McLaughlin
Production Manager
University of Northwestern St. Paul
Jennifer Hunter
Artistic Director and Professor of Theatre
University of Northwestern St. Paul
Thomas McCarthy
PR Student Assistant
University of Northwestern St. Paul
Samantha Raun
Regional Admission Counselor and Partnership Specialist
Utah Festival Opera and Musical Theatre
Michael Ballam
Founding General Director
Village Theatre
Diane Wright
Director of Finance
Village Theatre
Frank Stilwagner
Director of Development
Village Theatre
Jamie Lilly
Director of Marketing
Village Theatre
Robb Hunt
Walnut Street Theatre
Ralph Weeks
Director of Marketing
Woodminster Summer Musicals
Christine Burke
Ms. Wheelchair America 2022/Disability consultant
Woodminster Summer Musicals
Harriet Schlader
Producer/Executive Director
Woodminster Summer Musicals
Randy Burke
Board Member
ZACH Theatre
Elisbeth Challener
Producer/Owner
ZACH Theatre
Rick Sanchez
Director of Marketing & Communication
ZACH Theatre
Charlie Frasier
Megan Cavallari
Composer, lyricist and producer
Marsha Brooks
Partner
Buck Mason
Lynne Wheeler
Michael Einfeld
Owner
Sarahbeth Grossman
Producer
Susan Lambert Hatem

This page was last updated on 07/18/2020