Video Series: Measure What Matters

TRG websiteOur friends at TRG Arts have launched a video series called Measure What Matters: 6 Metrics Arts Leaders Should Track. Every Tuesday from now through October 20, they’ll be posting a brief video explaining different ways your organization can use data you probably already have “to assess [your] current situation, stabilize [your] business model, and start generating working capital.” 

When you decide to track a metric and make changes in your work to move that number up or down, you’re giving that metric power. That means your organization sets its priorities as an institution by what you collectively decide to measure.

The first video, on Patron-generated revenue, is up now. The series continues each week with…

September 22: Active patron participation
September 29: Data capture rate
October 6: New audience churn rate
October 13: % of subscriber-donors
October 20: Per-capita revenue

Watch the first video below, and check TRG’s blog each week or subscribe for the rest. Get tracking!


NAMT members: Lindsay from TRG Arts will be presenting at the Fall Conference on brand new data they’ve collected: Artistic Programming by the Numbers. Early registration ends this weekend. Don’t miss it!

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