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Greater Than the Sum of the Parts

March 25 - 27, 2020

Chicago, IL

Chicago and Lincolnshire, IL

For the 2020 Spring Conference we’re convening marketing and development departments with executive leadership to discuss the full patron experience. We’ll look at ways to collaborate effectively to provide the best customer service for your audience members and donors, in turn generating greater revenue and strong word-of-mouth for your theatres. How do you communicate with your audience and with each other? How do you promote your theatre as a destination both to attend and to support — and how do you actively make those goals work together? How do programming, education and community engagement play a role? How do your patrons experience your theatre from the moment they receive your mailing, to when they arrive, through the show, to when they leave? How do you sell the value of your entire institution as well as specific shows and programs? Sessions will also include breakouts to drill down on specific marketing, fundraising and patron services topics.

Plus, you’ll have tons of time to network with your fellow NAMT members, and visit a wide range of Chicago-area theatres. Our hosts are rolling out the red carpet for us, and Conference events will take place at Chicago Shakespeare Theater on Navy Pier, The Marriott Theatre in Lincolnshire and Mercury Theater in Southport, as well as the classic Millennium Knickerbocker Hotel just off the Magnificent Mile.

This Conference is designed for anyone who plays a role in the message your theatre and your shows are sending — not only Development and Marketing staffs, but also Artistic Directors, Executive Directors, Managing Directors and commercial producers and presenters. Discounts are available for multiple attendees. Register now!

Registration

  • The NAMT Spring Conference is open to NAMT members in good standing and invited guests. If you are not a NAMT member (or are unsure of your membership status) and would like to attend the Spring Conference, please email Membership Director Adam Grosswirth or call (212) 714-6668 x15.
  • The more people you bring, the more you save!
    Registration rates for Organizational Members are:                                                                        

    • $625 for the first attendee from your organization
    • $560 for the second attendee
    • $540 for the third attendee
    • $525 for the fourth attendee (and up)
    • A day rate of $410 for the first attendee from your organization and $375 for additional attendees is also available.
    • Associate Member rates are $675 for the full conference and $460 for one day.
    • Non-members may attend the conference by invitation only. Non-member rates are $100 more than organizational member rates.
  • Conference registration includes the kick-off cocktail party on March 25, and two full days of programming on March 26 and 27, including breakfast and lunch, and dinner/reception on March 26.
    • Additional evening events are available at additional cost. See details below and when you register.
  • Early registration ended on February 17. The above prices reflect the final rates as of February 18, 2020.
  • The final registration deadline is March 15, 2020. Email Membership Director Adam Grosswirth for more information.
  • Payments must be received by the registration deadline or your registration will be canceled. Re-registrations will be billed at the applicable rate on the date of the new processing.
  • The cancellation deadline is March 9. Fees will be refunded, less a $100 cancellation fee. No refunds will be allowed after the cancellation deadline.
Not a member? Email Adam.

Add-On Events

In addition to the main Conference programming, the following events may be added to your registration:

  • Kiss Me, Kate at the Marriott Theatre, March 26
    • Passions run high as leading lady Lilli Vanessi and her ex-husband, actor/director Fred Graham, battle onstage and off in a production of Shakespeare’s Taming of the Shrew. With romance, comedy, sophistication, and behind-the-scenes hijinks, Kiss Me, Kate combines the irreverent humor of two brilliant writers: Cole Porter and William Shakespeare.
    • We’re spending the day at the the Marriott, and a pre-show reception will be included for all Conference attendees.
    • Transportation back to Chicago will be provided before and after the show.
    • Tickets $10
  • Priscilla Queen of the Desert at Mercury Theater Chicago, March 27
    • Adapted from the beloved movie, Priscilla tells a fabulous story of love, family, and true friendship, following three drag queens on their adventures across the Australian outback.
    • A pre-show reception will be included with your ticket, sponsored by Music Theater Works
    • Tickets $10
As of 2/18/20. Rates and details subject to change.
Register

Agenda

Wednesday, March 25, 2020
10:00 am - 12:00 pmDevelopment Brainstorming Open House

Heritage Room
Millennium Knickerbocker Hotel
163 East Walton Place
Chicago, IL

Drop in for any or all of our NAMT development brainstorming session, focusing on how we can leverage Festival successes. Coffee and treats available throughout!

5:00 - 7:00 pmKick-Off Cocktail Party

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

Sponsored by Chicago Shakespeare Theater

Thursday, March 26, 2020
9:00 - 9:30 amCheck-in & Breakfast

Towers West/Promenade
Millennium Knickerbocker Hotel
163 East Walton Place
Chicago, IL

(Breakfast will be served until 11 am so don’t worry if you arrive a little late!)

10:00 - 11:30 amCommon Ground in Community

Tower West
Millennium Knickerbocker Hotel
163 East Walton Place
Chicago, IL

As competition for engaged donors and members increases, leaders in the nonprofit theatre must look beyond the siloed tactics of donor relationship building and membership marketing, and become adept and creative at establishing a community culture in their base, nourishing organic growth. This hands-on workshop will provide the best practices to shift your approach. Participants will gain insight into the five elements for sustainable engagement that are essential to founding and growing a reliable community of donors and members: People, Shared Purpose, Shared Experience, Shared Resources, and Trust. We will discuss, explore, and then develop our own understanding of the five essential elements in community development, as well as identify and problem solve on a case for improvement.

Led by Sondra Lintelmann-Dellaripa (Harvest Development Group, LLC)

11:30 amTransportation to Marriott Theatre
12:30 - 2:00 pmLunch

The Marriott Theatre
10 Marriott Drive
Lincolnshire, IL

Sponsored by Concord Theatricals

2:15 - 3:30 pmPanel: Revenue Mix

The Marriott Theatre
10 Marriott Drive
Lincolnshire, IL

Is there a “right answer” to the mix of earned and contributed income for your theatre? How can marketing and development work together for maximum revenue overall, sharing resources and maximizing impact?

3:45 - 4:45 pmBreakout Sessions

The Marriott Theatre
10 Marriott Drive
Lincolnshire, IL

Topics will include:
Planned Giving
Key Points of Patron Contact
Turning Subscribers into Donors
and more!

4:45 - 5:45 pmPanel: Staying On Message

The Marriott Theatre
10 Marriott Drive
Lincolnshire, IL

Social media and other 21st century communication can be a blessing and a curse. How are we using it effectively to have a conversation, cultivating a community, creating a voice for our institutions, providing customer service, and responding to criticism?

5:45 - 7:00 pmReception

The Marriott Theatre
10 Marriott Drive
Lincolnshire, IL

Sponsored by The Marriott Theatre

6:30 pmTransportation to Chicago
7:30 pmKiss Me, Kate

The Marriott Theatre
10 Marriott Drive
Lincolnshire, IL

Sponsored by The Marriott Theatre

10:00 pmTransportation to Chicago
Friday, March 27, 2020
9:00 - 9:30 amBreakfast

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

9:30 - 10:30 amKeynote Conversation: Rick Bayless

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

Most people know Rick Bayless from winning the title of Bravo’s Top Chef Masters, besting the competition with his authentic Mexican cuisine. His highly rated public television series, Mexico: One Plate at a Time, is broadcast coast to coast and his nine cookbooks have earned multiple high-profile accolades.

Located in Chicago, Rick’s Frontera Grill and Topolobampo have each received the  “Outstanding Restaurant” designation from the James Beard Foundation — an unprecedented feat for side-by-side restaurants. His wildly popular fast-casual Xoco has been around since 2009 and Tortas Frontera at Chicago’s O’Hare airport has changed the face of airport dining.

In 2016, he opened two new critically acclaimed restaurants in Chicago’s bustling West Loop neighborhood — the Baja-inspired, wood-fired Leña Brava and the adjacent Cervecería Cruz Blanca, a craft brewery and taquería. Also in 2016, he opened Frontera Cocina in Disney Springs. In 2018, Rick opened Bar Sotano, a Oaxacan inspired mezcal bar with modern Mexican bar food.

Always a philanthropist, Rick and his staff established the Frontera Farmer Foundation in 2003 to support small Midwestern farms. To date, the Foundation has awarded nearly 200 grants totaling nearly $3 million. He also launched the Frontera Scholarship, a culinary school scholarship for Mexican-American students in Chicago and in 2019 founded Impact Culinary Training, a restaurant job readiness program on the city’s west side.

The Government of Mexico has bestowed on Rick the Mexican Order of the Aztec Eagle–the highest decoration bestowed on foreigners whose work has benefited Mexico and its people.

10:30 - 11:30 amPanel: Changing Audience Demographics

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

Subscription and donation habits change with the times. How are theatres changing with them?

11:30 - 11:45 amA Word From Our Sponsor: AudienceView

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

12:00 - 1:00 pmPanel: Equitable Funding

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

With an increased focus from funders on EDI and social issues, the arts must make our case as vibrant and essential members of our communities.

1:00 - 2:15 pmLunch

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

Sponsored by Music Theatre International

2:15 - 3:15 pmBreakout Sessions

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

Topics will include:
Capital Campaigns
Getting the Most for Your Marketing Dollar
Changes in Institutional Funding Priorities
Educational Partnerships and Audience Development
and more!

3:30 - 4:30 pmPanel: Brand Identity

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

Your theatre’s brand communicates so much to patrons. How do you send a unified message to single ticket buyers, subscribers and donors? How do you handle change?

4:30 - 4:45 pmWrap-Up

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

4:45 pmChicago Shakespeare Theater Tours

Chicago Shakespeare Theater
800 E Grand Avenue (on Navy Pier)
Chicago, IL

6:30 pmPre-Show Reception

Mercury Theater Chicago
3745 N. Southport Avenue
Chicago, IL

Sponsored by Music Theater Works

7:30 pmPriscilla Queen of the Desert

Mercury Theater Chicago
3745 N. Southport Avenue
Chicago, IL

Sponsored by Mercury Theater Chicago

As of 2/19/20. Subject to change!

Hotels & Accommodations

Millennium Knickerbocker Chicago

163 East Walton Place
Chicago, IL

www.millenniumhotels.com

(312) 751-8100

Millennium Knickerbocker Hotel Chicago is the epitome of classic Chicago style, located just off Magnificent Mile – a famous stretch that’s home to over 400 retailers and high-end shops.

Established in 1927, the hotel has had many identities, including a Penthouse casino and speakeasy once run by the Capone family. You’ll find markers of this iconic history all around the hotel as the old world meets the new.

One of the most timeless aspects of the hotel is our commitment to our guests – you can expect 4-star service at every moment of your stay.

Spring Conference attendees will receive rates of $119/night for a standard king room, or $139/night for a superior king or superior double from March 25 through 28, 2020. Click here or call 866-866-8086 and use group code 2003NAMTRO by March 2, 2020 to book now!

As of February 12, rooms at this rate are only available for the nights of March 25, 26 and 27, with very limited availability for March 28. Rooms may be available outside of our group rate. Click here to book directly through the Knickerbocker at best available rates.

Book This Deal

Directions & Activities

An American in Paris

Based on the Academy Award winner for Best Picture, An American in Paris brings breathtaking moments of dance and song to the stage. Come away with Jerry Mulligan, an American GI doing his best to make it as a painter in the bustling city of Paris following the end of World War II. The storied streets of the City of Lights become the dancefloor to a ravishing and passionate voyage into art, friendship, and love. Set to the music of George and Ira Gershwin, this four-time Tony Award winner and Grammy Award nominee is sure to please.

See this Tony-winner at NAMT member theatre Drury Lane during the Spring Conference.

Frontera Restaurants

Check out our keynote speakers' family of restaurants, from the mezcal speakeasy Bar Sotano to the Obamas' favorite Topolobampo.

Museums

Spend Sunday in the park with George at Art Institute Chicago one of the world’s great art museums, housing a collection that spans centuries and the globe.

Celebrate curiosity at the Museum of Science and Industry.

Fuel a journey of discovery across time to enable solutions for a brighter future rich in nature and culture at The Field Museum.

Chicago Architecture River Cruise

For more than 25 years, the CAC's expertly trained docent volunteers have led the river cruise, sharing fascinating stories behind more than 50 buildings along the Chicago River. Hear how Chicago grew from a small settlement into one of the world's largest cities in less than 100 years. In just 90 minutes, you'll get the best overview of Chicago’s architecture and its history.

Chicago Magic Lounge

Chicago Magic Lounge has become the #2 must do event (according to TripAdvisor) in Chicago. It is a really fun, unique space where you enter through a laundromat to find an art deco speakeasy with libations, food, and magic! (Recommended by our friends at the Drury Lane.)

The Signature Room at the Hancock Tower

Our friends at Drury Lane tell us these are the best views of the city (particularly from the ladies' lounge!), and you don't have to pay to go up to the 96th floor unlike some other famous Chicago skyscrapers. So grab a drink at the Signature Lounge!

The Green Mill

The Green Mill is sophisticated informality, warm glowing atmosphere steeped in the heady sounds of the early ’30s and ’40s; it was actually patterned after Clark Monroe’s Uptown House in Harlem (as it was during the ’40s). Uniquely comfortable to all audiences from the sequined Saturday night date to the progressively dressed offbeat student, the magic of the Mill is that the audience commingles in its mutual respect for the music.

Portillo's

"A Chicago staple," says Aislinn at Chicago Shakes. portillos.com

Three Dots and a Dash

Our friends at Chicago Shakes also recommend Three Dots and a Dash, a premier tropical tiki bar and craft cocktail destination hidden below the bustling streets of River North.

Beatrix

Beatrix "is an option for a nice dinner if anyone wants to get fancy."

Do-Rite Donuts

Do-Rite Donuts for donuts, obviously, but we also hear they have a chicken sandwich to rival Popeye's.

Attendees

American Music Theatre Project at Northwestern University
Ryan Cunningham
Associate Artistic Director
ArtsMarketing
Ruth Egherman
Director of Marketing and Sales
Aurora Theatre
Kelly Criss
Director of Corporate and Individual Giving
Aurora Theatre
Anthony Rodriguez
Co-Founder/Producing Artistic Director
Broadway Licensing
Tralen Doler
Director of Marketing
Broadway Licensing
Sara Skolnick
Director of Professional Licensing
Broadway Licensing
Sean Cercone
President/CEO
Broadway Rose Theatre Co.
Joe Theissen
Development Manager
Broadway Rose Theatre Co.
Dan Murphy
Managing Director
Cinevative
Angie Piccirillo
Producer
Cinevative
Mark Ciglar
Creative Director
Concord Theatricals
Abbie Van Nostrand
VP, Client Relations & Community Engagement
Concord Theatricals
Theresa Posorske
Director, Professional Licensing
Fredericia Theater & New Works Development Centre Uterus
Soren Moller
Creative Producer
Frontier Trading, Inc.
Wendy Gillespie
President & CEO
Fulton Theatre
Eric Pugh
Director of Marketing
Goodspeed Musicals
Hila Rosen
President of the Board of Trustees
Goodspeed Musicals
Donna Lynn Hilton
Producer
Goodspeed Musicals
Nancy Altschuler
Director of Development
Goodspeed Musicals
Dan McMahon
Director of Marketing
Goodspeed Musicals
Rachel J Tischler
General Manager
La Jolla Playhouse
Mary Cook
Director of Communications
La Jolla Playhouse
Debby Buchholz
Managing Director
Live Design Group
Jenny Hester
Director of Marketing
Maine State Music Theatre
Stephanie Dupal
Managing Director
Maine State Music Theatre
Amanda Choate
Development Director
Maine State Music Theatre
Curt Dale Clark
Artistic Director
Maine State Music Theatre
Carol Marquis
Marketing Director
MogoARTS Marketing
Danielle Johnson
Chief Operating Officer
MTR
Jean-Paul Yovanoff
Founder
Music Theater Works
Bridget McDonough
Retired General Manager
Music Theater Works
Meredith Reed
Director of Marketing and Events
Music Theater Works
Kyle Dougan
Producing Artistic Director
Music Theatre International
Jason Cocovinis
Director of Marketing
Music Theatre International
Matthew Boethin
Professional Licensing Director, North America
Music Theatre Wichita
Wayne Bryan
Producing Artistic Director
Music Theatre Wichita
Angela Cassette
Managing Director
Musical Theatre West
Michael Betts
Box Office Manager
MusicalFare Theatre Company
Nell Mohn
Director of Strategic Development
National Alliance for Musical Theatre
Kara Kirby
Office Coordinator
National Alliance for Musical Theatre
Ciera Iveson
New Works Director
National Alliance for Musical Theatre
Betsy Militello
Executive Director
National Alliance for Musical Theatre
Karin Nilo
Program Manager
National Alliance for Musical Theatre
Adam Grosswirth
Member Services Director
North Carolina Theatre
Angela Grant
Director of Sales
Ogunquit Playhouse
Cheryl Farley
Director of Marketing and Communications
Ogunquit Playhouse
Dan Breen
Director of Development
Ogunquit Playhouse
Kent Bridges
Managing Director
Ogunquit Playhouse
Bradford Kenney
Executive Artistic Director
Olney Theatre
Joshua Ford
Director of Marketing & Communications
Ordway Center for the Performing Arts
Hayden Howland
Advancement Operations and Individual Giving Manager
Paper Mill Playhouse
Mike Stotts
Managing Director
Paramount Theatre
Amber Makalous
New Works Development Director
PatronManager
Christy Warren
Associate Director of Professional Services
Philadelphia Theatre Company
Paige Price
Producing Artistic Director
Pittsburgh CLO
Mark Fleischer
Producing Director
Pittsburgh CLO
Laura Barry
Manager of Individual Giving
Porchlight Music Theatre
Lisa Torgerson
Development Director
Porchlight Music Theatre
Jeannie Lukow
Executive Director
Porchlight Music Theatre
Michael Weber
Artistic Director
Red Mountain Theatre Company
Drew Francis
Marketing Director
SD&A Teleservices, Inc.
Mary Jane Avans
Vice President, Business Development
Shea's Performing Arts Center
William Patti
General Manager
Shea's Performing Arts Center
Michael Murphy
President
Shea's Performing Arts Center
Celine Krzan
Public Relations and Content Strategy Associate
Shea's Performing Arts Center
Kevin Sweeney
Director of Marketing
Shea's Performing Arts Center
Nick Occhipinti
Marketing Associate
Tessitura Network
Brian Feldman
Director, Client Development
The 5th Avenue Theatre
Bridget Morgan
Associate Director of Branding and Communications
The Muny
Jenny Pratt
Director of Major and Planned Gifts
The Muny
Emily Parker
Marketing Manager
The Muny
Dylan Stanley
Public Relations Manager
The Muny
Kwofe Coleman
Managing Director
The Muny
Courtney Simms
Director of Advancement
The Musical Stage Company
Mitchell Marcus
Artistic & Managing Director
The Musical Stage Company
Victoria Barber
Director of Marketing & Engagement
The Musical Stage Company
Kate Supleve
Executive Director, Advancement
Theater Latté Da
Libi Baehr
Development Manager
Theater Latté Da
Andrew Leshovsky
Marketing Director
Theatre Under The Stars
Hillary Hart
Executive Director
TheatreWorks Silicon Valley
Phil Santora
Executive Director
TheatreWorks Silicon Valley
Peter Chenot
Director of Marketing
TheatreWorks Silicon Valley
Ronnie Plasters
Director of Development
TRW
Bradley Lohrenz
Ass't. VP Professional & International Licensing
TRW
Lysna Marzani
Director of Professional and International Licensing
Utah Festival Opera and Musical Theatre
Michael Ballam
Founding General Director
Village Theatre
Frank Stilwagner
Director of Development
Village Theatre
Robb Hunt
Executive Producer
Village Theatre
Aileen Forde
Development Manager
Village Theatre
Jamie Lilly
Director of Marketing
Village Theatre
Danielle (Dani) Franich
Event & Annual Fund Manager
Woodminster Summer Musicals
Jody Jaron
Choreographer
Woodminster Summer Musicals
Joel Schlader
Producer/Director
Woodminster Summer Musicals
Harriet Schlader
Managing Director
Worldwide Ticketcraft - a division of WW&L
Erik Covitz
Vice President of Market Development
Worldwide Ticketcraft - a division of WW&L
Robert Zingarelli
Business Development Manager
ZACH Theatre
Elisbeth Challener
Managing Director
Peter McKown
Marsha S. Brooks
Partner
Judy Loseff

Guidelines

Participation Guidelines

NAMT is committed to recognizing and celebrating the diversity of experiences, talents, skills, cultures and opinions that our members bring to our community, and specifically to our events. We invite you to participate in the Fall Conference and Festival of New Musicals in a spirit of open-mindedness, curiosity and respect.

We want every NAMT event to be a safe, inclusive and productive environment for all participants. In that spirit, we ask you to…

  • Be inclusive, actively seeking and inviting diverse perspectives
  • Listen to understand
  • Participate in an active and direct way, with professionalism and respect for others
  • Be considerate, kind, constructive and helpful in your language and actions
  • Refrain from demeaning, discriminatory or harassing behavior and language
  • Respect confidentiality requests by speakers and other attendees

NAMT staff and Board may take action (up to and including expulsion with no refund and exclusion from future events) to redress disruptive, disrespectful or offensive behavior or any other actions deemed in conflict with the above guidelines.

Thank you to every NAMT community member for helping to make all of our events informative, inclusive and respectful.