Sponsors & Advertisers

About NAMT

The National Alliance for Musical Theatre (NAMT), founded in 1985, is a not-for-profit organization serving the musical theatre community. Our mission is to be a catalyst for nurturing musical theatre development, production, innovation and collaboration.

​NAMT’s members make a vital impact in their communities — economically, in education, and by entertaining millions of people.

Last season, the NAMT members collectively…

• Employed nearly 30,000 administrators and artists
• Staged more than 13,000 performances attended by over 5 million people
• Entertained over 410,000 loyal subscribers
• Provided education programs for half a million students and teachers
• Had operating budgets totaling more than $650 million
• Performed in 270 venues with a total of 140,000 seats

as of 10/1/24

Sponsors & Exhibitors

By sponsoring one of NAMT’s in-person or hybrid, you will have valuable, personal access to NAMT’s membership — over 500 attendees year-round from over 200 organizations who are theatre professionals from across the country and abroad — while supporting the future of musical theatre.

Sponsor & Exhibitor Benefits Include:

• Complimentary in-person & online Conference & Festival registrations
• Your company’s branding on a networking event or speaking opportunity (limited number available!)
• Branding and engagement opportunities in our event mobile app and website
• Physical and digital marketing materials distributed to attendees
• In-person & online Exhibitor booths
• Attendee mailing list
• Your company logo on our website and digital materials
• and much more!

“If you’re involved in musical theatre, you have to be here. This is the center of the musical theatre universe.”

– Elisbeth Challener, ZACH Theatre

See samples of interactive sponsor branding and benefits in the Webex Events mobile and web apps.

“The NAMT team continues to be an inspiration. You guys are so consistently creating meaningful, useful opportunities during this time (well, always, but EVEN in this time). I was impressed with the breadth of offerings at the conference and festival and the sense of community that was fostered in the digital sphere.”

– Elissa Adams, Theater Latté Da

FALL CONFERENCE & FESTIVAL OF NEW MUSICALS

$1,000 – $20,000

Held in New York City every October, the Fall Conference brings NAMT members together to discuss the latest in new musical development and production. Then, the Festival of New Musicals showcases 8 new musicals and more in a celebration of what’s new and next in the field.

Spring Conference

The Spring Conference covers marketing, fundraising and “the full patron experience,” hosted by NAMT member theatres in a different city each year in March or April. Its attendees are the lead decision-makers at their respective organizations and sponsoring or exhibiting at a NAMT conference provides you with access to specific individuals interested in working with you.

Advertise

Festival Program

$750 – $2,500

Advertising in our Festival program is your best chance to:

• • Reach over 875 theatre industry professionals with your message
    • Distributed in print at the Festival, as well as digitally
  • Congratulate NAMT writers
  • Celebrate NAMT and the Festival of New Musicals

The Festival program is the ONLY resource that lets attendees read about every show and event on the schedule. It’s the best place to grab the musical theatre community’s attention!

All digital ads can be in full color, with full bleed and include a link to your website

• Inside Back Cover (8” wide x 10.5” high) [only one available]
  • $2,500 members; $3,000 non-members
• Full Page (8” wide x 10.5” high)
  • $2,000 members; $2,500 non-members
• Half Page (8” wide x 5.125” high)
  • $1,250 members; $1,500 non-members
• Quarter Page (4” wide x 5.125” high)
  • $750 members; $950 non-members

Specifications: Artwork, including text, must be in jpeg/tif/png file format with a minimum of 300 dpi. All ads should be pre-designed — NAMT is unable to design ads. Please refer to the size specifications above for the appropriate proportions.

If you have any questions, please email adsales@namt.org.

Email Newsletters

Advertise in NAMT’s newsletters year-round to reach the top musical theatre producers, administrators and writers in the United States and abroad!

News & Notes is sent on the first Friday of every month (in months where the first Friday falls on a holiday or during a major NAMT event, it is sent on the following Friday), and contains NAMT announcements, and member and industry news. The newsletter is sent to NAMT members, Festival of New Musicals alumni writers, and major donors (around 1,700 recipients as of May 2024).

Table Read goes out mid-month to the same group as above as well as other musical theatre writers and members of the general public who are interested in new works news (around 7,500 recipients as of May 2024). It focuses on new musical development, including updates on Festival shows and writer opportunities.

Both newsletters have open rates above the industry average. Ads cost $50 per newsletter per month. (NAMT organizational members get 30% off!)

Non-Members, Submit your Ad!
NAMT members, log in below to access a link with your discounted ad rate.

Additional opportunities are available in connection with our events, including ads in the Festival of New Musicals program (paper and digital), sponsorships and exhibitors. Click here for more info on current events!

For More Information…

Contact Development Manager Alana Roberts at alana@namt.org We are happy to discuss specific benefits and design a package that will suit your needs!