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Musical Theatre Marketing: Reach. Get. Keep. Repeat.

March 31 - April 2, 2016

Dallas, TX

Join us in Dallas, TX for an in-depth look at the challenges facing musical theatre marketers in 2016 and the tools you can use to meet them. Topics will include the state of subscriptions, best practices for data management and CRM, strategies for branding and selling your theatre as a destination, and more. We’ll hear from other Dallas arts organizations and businesses about what drives them to buy — and to come back. Through expert speakers, case studies, panel discussions and group brainstorming, we’ll give you concrete ideas you can take home to your theatres and implement right away. NAMT’s conferences are known for their energy and intimacy, and for giving attendees plenty of opportunities to network with new friends and old.

The Conference will be hosted by Dallas Theater Center at their state-of-the-art Dee and Charles Wyly Theatre and Dallas Summer Musicals at the historic Music Hall at Fair Park, along with Uptown Players, who invite attendees to their opening night at the Kalita Humphreys Theater, designed by Frank Lloyd Wright. This is an amazing opportunity to visit and learn from NAMT’s Dallas members.

Who Should Attend The Conference

Executive management, artistic directors, marketing directors and staff, board members and anyone at your theatre involved with marketing and audience development. NAMT conferences can be a great perk for engaged donors who are interested in learning more about how things work behind the scenes! All employees of a member organization are NAMT members!

Conference Program

Your Spring Conference registration will include:

  • Two full days of panels, speakers, sessions, brainstorming and networking!
  • Meals
    • Breakfast, lunch and breaks are included on both conference days.
  • Networking Events
    • Kick-off cocktail party on Thursday, March 31
    • Opening night reception at Uptown Players on Friday, April 1
  • Performance at a NAMT Member Theatre
    • Tickets to the opening night performance Uptown Players’ regional premiere production of End of the Rainbow
Detailed Agenda

Registration, Rates and Deadlines

  • The NAMT Spring Conference is open to NAMT members in good standing and invited guests. If you are not a NAMT member (or are unsure of your membership status) and would like to attend the Spring Conference, please email Membership Director Adam Grosswirth  or call (212) 714-6668 x15.
  • The more people you bring, the more you save!
    • Member registration rates are $605 – $530 per person.
    • Additional options are available for single day rates, Associate Members and invited non-members.
  • (Early registration discounts ended on February 22.)


Our discounted rate at the Magnolia Hotel expired on March 11, however you may check the Magnolia directly for availability, or search for nearby hotels that may have availability here.

Thanks To Our Sponsors

We are very grateful to the sponsors and exhibitors of the 2016 Spring Conference. Learn more about supporting NAMT and the benefits of sponsoring or exhibiting at our events.

Sponsor or Exhibit at the Conference
Educational Resources Committee

Phil Santora, TheatreWorks Silicon Valley (CA), Chair
Michael Ballam, Utah Festival Opera Company (UT)
Wayne Bryan, Music Theatre Wichita (KS)
Kathy Evans, Rhinebeck Writers Retreat (NY)
Mark Fleischer, Pittsburgh CLO (PA)
Donna Lynn Hilton, Goodspeed Musicals (CT)

Spring Conference 2016 Committee

Steven Box, The Human Race Theatre Company (OH)
Paulette Hopkins, Dallas Summer Musicals (TX)
Tony Joy, Dallas Summer Musicals (TX)
Darcy Koch, Dallas Theater Center (TX)
Greg Patterson, WaterTower Theatre (TX)
Brad Pritchett, Dallas Theater Center (TX)
Jeff Rane, Uptown Players (TX)
Steve Tate, Atlantic Theater Company (NY)
Nena Theis, North Carolina Theatre (NC)

Map, Dining & Attractions

The fare for Dallas’ DART light rail is $2.50. Tickets can be purchased at stations or using the GoPass iPhone or Android app. Buses to the trains at the airports are free.

Directions from Love Field to Magnolia Hotel

Public Transit:
about 35 minutes travel time

524 bus (inside airport) to Inwood/Love Field DART rail station
Green Line towards Buckner or Orange Line towards Parker Road to Akard Station
Walk about 4 minutes


20-25 minutes travel time
approx. $21 fare

Directions from Dallas-Fort Worth Airport to Magnolia Hotel

Public Transit:
about an hour and 10 minutes travel time

Orange Line DART rail from DFW Station towards Parker Road to Akard Station
Walk about 4 minutes


30-35 minutes travel time
$45 flat starting rate, up to $65 with traffic

We will provide transportation from the Magnolia Hotel to Dallas Theater Center on the mornings of Friday, April 1, and to Dallas Summer Musicals on Saturday, April 2. If you would like to join us later in the day, the hotel offers a courtesy shuttle you may take, or you may use Dallas’ light rail system. Dallas Theater Center is also very walkable.

Transit Directions from the Magnolia Hotel to Dallas Theater Center
Walk to Akard Station, around the corner from the hotel
Take the Green Line towards Bruckner, the Red Line towards Parker Road, the Blue Line towards Rowlett or the Orange Line towards LBJ to Pearl/Arts Center Station

About 15 minutes travel time

Transit Directions from the Magnolia Hotel to Dallas Summer Musicals
Walk to Akard Station, around the corner from the hotel
Take the Green Line towards Bruckner to Fair Park Station

About 20 minutes travel time


Actors' Family
Mandy Yiu
Executive Director
Actors' Family
Victor Pang
Artistic Director
Actors' Family
Chris Shum
Actors' Family
Joyce Lee
Marketing Manager
Actors' Family
Cynthia Wong
Broadway Dallas
Tony Joy
Marketing & Patron Services Manager
Broadway Dallas
Francisco Chairez
Public Relations Associate
Broadway Dallas
Haley Harrington
Marketing & Customer Service Associate
Broadway Dallas
Luke Sawyer
Concierge Manager
Broadway Dallas
Michael Jenkins
President, Starlight Entertainment
Broadway Dallas
Paulette Hopkins
Director of Marketing
Broadway Dallas
Amanda Farrow
Marketing and Social Media Coordinator
Broadway Rose Theatre
Alan Anderson
Marketing Director
Broadway Rose Theatre
Sharon Maroney
Producing Artistic Director
Casa Mañana Musicals
Lizz Larsen
Director of Marketing
Center Theatre Group
Garrett Collins
Deputy Director of Marketing
Mark Ciglar
Dallas Theater Center
Kevin Moriarty
Executive Director
Dallas Theater Center
Travis Ballenger
Associate Artistic Director
Dallas Theater Center
Darcy Wallace
Interim Director of Marketing & Communications
Dallas Theater Center
Brad Pritchett
Director of Marketing & Communications
Fredericia Musicalteater
Soren Moller
Creative Producer
Fulton Theatre
Adam Andrusky
Director of Sales
Fulton Theatre
Eric Pugh
Director of Marketing and Communications
Fulton Theatre
Aaron Young
Managing Director
Goodspeed Musicals
Matt Tolbert
Goodspeed Musicals
Donna Lynn Hilton
Artistic Director
Goodspeed Musicals
Dan McMahon
Director of Marketing
David Dombrosky
Chief Marketing Officer
Leap Event Technology
Jake McIntyre
Account Executive
Lyric Theatre of Oklahoma
Siobhan Morava
Development Officer
Lyric Theatre of Oklahoma
Matthew Sipress
Production/Company Manager
Lyric Theatre of Oklahoma
Michael Bratcher-Magallanez
Director of Marketing and Public Relations
Lyric Theatre of Oklahoma
Catherine Warren
Director of Development
Lyric Theatre of Oklahoma
Danyel Siler
Director of Marketing
Lyric Theatre of Oklahoma
Allie Tabberer
Marketing Associate
Maine State Music Theatre
Carol Marquis
Director of Marketing and Communications
Maine State Music Theatre
Curt Dale Clark
Artistic Director
Maine State Music Theatre
Stephanie Dupal
Managing Director
McCoy Rigby Entertainment
Buck Mason
MJR Partners
Margie Reese
Principal Consultant
MogoARTS Marketing
Amanda Deely
Strategic Client Partner
Music Theater Works
Bridget McDonough
General Manager, retired
Music Theatre International
Richard Salfas
Vice President, International Licensing & Concert Presentations
Music Theatre International
Matt Boethin
Professional Licensing Director, N. America
Music Theatre Wichita
Angela Cassette
Managing Director
Music Theatre Wichita
Wayne Bryan
Producing Director
Musical Theatre West
Michael Betts
BO manager/Marketing Manager
National Alliance for Musical Theatre
Jen Whitton
Development Associate
National Alliance for Musical Theatre
Adam Grosswirth
Member Services Director
National Alliance for Musical Theatre
Betsy Militello
Executive Director
National Alliance for Musical Theatre
Karin Nilo
Program Manager
NC Theatre
Nena Theis
Director Of Sales
NC Theatre
Angela Grant
Director of Sales
Ogunquit Playhouse
Brad Kenney
Executive Artistic Director
Ogunquit Playhouse
Cheryl Farley
Director of Marketing and Communications
Patron Technology
Robert Friend
Vice President, Nonprofit Sales
Pittsburgh CLO
Van Kaplan
Red Mountain Theatre
Drew Francis
Director of Operations
Red Mountain Theatre
Keith Cromwell
Executive Director
Riverside Theatre
Jon Moses
Managing Director, COO
Rodgers & Hammerstein
Michelle Yaroshko
SVP, Professional Licensing (North America)
Rodgers & Hammerstein
Dana Siegel
Vice President, Marketing and Business Development, Publishing
Samuel French, Inc.
Amy Rose Marsh
VP, Acquisitions and Artistic Development (North America)
SD&A Teleservices, Inc.
Mary Jane Avans
Vice President, Business Development
David Ciano
Account Executive
Starhawk Productions
Wendy Gillespie
President & CEO
The Dramatic Publishing Company
Brad Lohrenz
Vice President Professional & International Licensing
The Hollywood Pantages
Jeff Loeb
The Human Race Theatre Company
Steven Box
Director of Marketing and Communications
The Muny
Kwofe Coleman
President & CEO
The Muny
Dennis Reagan
Consultant, Past President & CEO, The Muny
The Old Globe
Michael Murphy
Theatre SilCo
Chris Alleman
Producing Artistic Director
Theatre SilCo
Joshua Blanchard
Executive Director
TheatreWorks Silicon Valley
Phil Santora
Theatrical Rights Worldwide
Dyan Flores
Director of Professional and International Licensing
Theatrical Rights Worldwide
Sean Cercone
Robert Fleskes
Client Development Director, Arts & Theatre
TRG Arts
Lindsay Anderson
University of Northwestern St. Paul
Jennifer Hunter
Artistic Director and Professor of Theatre
Uptown Players
Phillip Hearne
Concessions Manager
Uptown Players
Jeff Rane
Executive Producer / Production
Uptown Players
Craig Lynch
Executice Producer / Marketing, Press, Box Office
Utah Festival Opera and Musical Theatre
Michael Ballam
Founding General Director
Village Theatre
Diane Wright
Director of Finance
Village Theatre
Jamie Lilly
Director of Marketing
Village Theatre
Robb Hunt
WaterTower Theatre
Gregory Patterson
Managing Director
WaterTower Theatre
Terry Martin
Producing Artistic Director
Woodminster Summer Musicals
Harriet Schlader
Producer/Executive Director
Worldwide Ticketcraft
Robert Zingarelli
Business Development Manager
Worldwide Ticketcraft
Kevin Longueil
ZACH Theatre
Elisbeth Challener
Kathy Evans
Founding Executive Director
Sarahbeth Grossman
Susan Lambert Hatem
Judy Loseff
Commercial Producer

This page was last updated on 07/18/2020