Spring Conference 2016
Join us in Dallas, TX for an in-depth look at the challenges facing musical theatre marketers in 2016 and the tools you can use to meet them. Topics will include the state of subscriptions, best practices for data management and CRM, strategies for branding and selling your theatre as a destination, and more. We’ll hear from other Dallas arts organizations and businesses about what drives them to buy — and to come back. Through expert speakers, case studies, panel discussions and group brainstorming, we’ll give you concrete ideas you can take home to your theatres and implement right away. NAMT’s conferences are known for their energy and intimacy, and for giving attendees plenty of opportunities to network with new friends and old.
The Conference will be hosted by Dallas Theater Center at their state-of-the-art Dee and Charles Wyly Theatre and Dallas Summer Musicals at the historic Music Hall at Fair Park, along with Uptown Players, who invite attendees to their opening night at the Kalita Humphreys Theater, designed by Frank Lloyd Wright. This is an amazing opportunity to visit and learn from NAMT’s Dallas members.
Who Should Attend The Conference
Executive management, artistic directors, marketing directors and staff, board members and anyone at your theatre involved with marketing and audience development. NAMT conferences can be a great perk for engaged donors who are interested in learning more about how things work behind the scenes! All employees of a member organization are NAMT members!
Conference Program
Your Spring Conference registration will include:
- Two full days of panels, speakers, sessions, brainstorming and networking!
- Meals
- Breakfast, lunch and breaks are included on both conference days.
- Networking Events
- Kick-off cocktail party on Thursday, March 31
- Opening night reception at Uptown Players on Friday, April 1
- Performance at a NAMT Member Theatre
- Tickets to the opening night performance Uptown Players’ regional premiere production of End of the Rainbow
Registration, Rates and Deadlines
- The NAMT Spring Conference is open to NAMT members in good standing and invited guests. If you are not a NAMT member (or are unsure of your membership status) and would like to attend the Spring Conference, please email Membership Director Adam Grosswirth or call (212) 714-6668 x15.
- The more people you bring, the more you save!
- Member registration rates are $605 – $530 per person.
- Additional options are available for single day rates, Associate Members and invited non-members.
- (Early registration discounts ended on February 22.)
Accommodations
Our discounted rate at the Magnolia Hotel expired on March 11, however you may check the Magnolia directly for availability, or search for nearby hotels that may have availability here.
Thanks To Our Sponsors
We are very grateful to the sponsors and exhibitors of the 2016 Spring Conference. Learn more about supporting NAMT and the benefits of sponsoring or exhibiting at our events.
Sponsor or Exhibit at the ConferenceEducational Resources Committee
Phil Santora, TheatreWorks Silicon Valley (CA), Chair
Michael Ballam, Utah Festival Opera Company (UT)
Wayne Bryan, Music Theatre Wichita (KS)
Kathy Evans, Rhinebeck Writers Retreat (NY)
Mark Fleischer, Pittsburgh CLO (PA)
Donna Lynn Hilton, Goodspeed Musicals (CT)
Spring Conference 2016 Committee
Steven Box, The Human Race Theatre Company (OH)
Paulette Hopkins, Dallas Summer Musicals (TX)
Tony Joy, Dallas Summer Musicals (TX)
Darcy Koch, Dallas Theater Center (TX)
Greg Patterson, WaterTower Theatre (TX)
Brad Pritchett, Dallas Theater Center (TX)
Jeff Rane, Uptown Players (TX)
Steve Tate, Atlantic Theater Company (NY)
Nena Theis, North Carolina Theatre (NC)
Map, Dining & Attractions
The fare for Dallas’ DART light rail is $2.50. Tickets can be purchased at stations or using the GoPass iPhone or Android app. Buses to the trains at the airports are free.
Directions from Love Field to Magnolia Hotel
Public Transit:
about 35 minutes travel time
524 bus (inside airport) to Inwood/Love Field DART rail station
Green Line towards Buckner or Orange Line towards Parker Road to Akard Station
Walk about 4 minutes
Cab:
20-25 minutes travel time
approx. $21 fare
Directions from Dallas-Fort Worth Airport to Magnolia Hotel
Public Transit:
about an hour and 10 minutes travel time
Orange Line DART rail from DFW Station towards Parker Road to Akard Station
Walk about 4 minutes
Cab:
30-35 minutes travel time
$45 flat starting rate, up to $65 with traffic
We will provide transportation from the Magnolia Hotel to Dallas Theater Center on the mornings of Friday, April 1, and to Dallas Summer Musicals on Saturday, April 2. If you would like to join us later in the day, the hotel offers a courtesy shuttle you may take, or you may use Dallas’ light rail system. Dallas Theater Center is also very walkable.
Transit Directions from the Magnolia Hotel to Dallas Theater Center
Walk to Akard Station, around the corner from the hotel
Take the Green Line towards Bruckner, the Red Line towards Parker Road, the Blue Line towards Rowlett or the Orange Line towards LBJ to Pearl/Arts Center Station
About 15 minutes travel time
Transit Directions from the Magnolia Hotel to Dallas Summer Musicals
Walk to Akard Station, around the corner from the hotel
Take the Green Line towards Bruckner to Fair Park Station
About 20 minutes travel time
Attendees
Mandy Yiu
Executive Director
Victor Pang
Artistic Director
Chris Shum
Lyricist
Joyce Lee
Marketing Manager
Cynthia Wong
Composer
Tony Joy
Marketing & Patron Services Manager
Francisco Chairez
Public Relations Associate
Haley Harrington
Marketing & Customer Service Associate
Luke Sawyer
Concierge Manager
Michael Jenkins
President, Starlight Entertainment
Paulette Hopkins
Director of Marketing
Amanda Farrow
Marketing and Social Media Coordinator
Alan Anderson
Marketing Director
Sharon Maroney
Producing Artistic Director
Lizz Larsen
Director of Marketing
Garrett Collins
Deputy Director of Marketing
Mark Ciglar
CEO
Kevin Moriarty
Executive Director
Travis Ballenger
Associate Artistic Director
Darcy Wallace
Interim Director of Marketing & Communications
Brad Pritchett
Director of Marketing & Communications
Soren Moller
Creative Producer
Adam Andrusky
Director of Sales
Eric Pugh
Director of Marketing and Communications
Aaron Young
Managing Director
Matt Tolbert
Donna Lynn Hilton
Artistic Director
Dan McMahon
Director of Marketing
David Dombrosky
Chief Marketing Officer
Jake McIntyre
Account Executive
Matthew Sipress
Production/Company Manager
Michael Bratcher-Magallanez
Director of Marketing and Public Relations
Catherine Warren
Director of Development
Danyel Siler
Director of Marketing
Allie Tabberer
Marketing Associate
Siobhan Morava
Development Officer
Carol Marquis
Director of Marketing and Communications
Curt Dale Clark
Artistic Director
Stephanie Dupal
Managing Director
Buck Mason
Margie Reese
Principal Consultant
Amanda Deely
Strategic Client Partner
Bridget McDonough
General Manager, retired
Richard Salfas
Vice President, International Licensing & Concert Presentations
Matt Boethin
Professional Licensing Director, N. America
Angela Cassette
Managing Director
Wayne Bryan
Producing Director
Michael Betts
BO manager/Marketing Manager
Jen Whitton
Development Associate
Adam Grosswirth
Member Services Director
Betsy Militello
Executive Director
Karin Nilo
Program Manager
Nena Theis
Director Of Sales
Angela Grant
Director of Sales
Bradford Kenney
Executive Artistic Director
Cheryl Farley
Director of Marketing and Communications
Robert Friend
Vice President, Nonprofit Sales
Van Kaplan
Harriet Schlader
Producer/Executive Director
Drew Francis
Director of Operations
Keith Cromwell
Director of Institutional Advancement
Jon Moses
Managing Director, COO
Michelle Yaroshko
Senior Vice President, Professional Licensing (North America)
Dana Siegel
Vice President, Marketing and Business Development, Publishing
Amy Rose Marsh
Vice President, Acquisitions & Artistic Development (North America)
Mary Jane Avans
Vice President, Business Development
David Ciano
Account Executive
Wendy Gillespie
President & CEO
Bradley Lohrenz
Vice President, Professional and International Licensing
Jeff Loeb
President
Steven Box
Director of Marketing and Communications
Kwofe Coleman
President & CEO
Dennis Reagan
Consultant, Past President & CEO, The Muny
Michael Murphy
Chris Alleman
Producing Artistic Director
Joshua Blanchard
Executive Director
Phil Santora
Consultant
Dyan Flores
Director of Professional and International Licensing
Sean Cercone
CEO/Founder
Robert Fleskes
Client Development Director, Arts & Theatre
Lindsay Anderson
COO
Jennifer Hunter
Artistic Director and Professor of Theatre
Phillip Hearne
Concessions Manager
Jeff Rane
Executive Producer / Production
Craig Lynch
Executice Producer / Marketing, Press, Box Office
Michael Ballam
Founding General Director
Diane Wright
Director of Finance
Jamie Lilly
Director of Marketing
Robb Hunt
Gregory Patterson
Managing Director
Terry Martin
Producing Artistic Director
Robert Zingarelli
Business Development Manager
Kevin Longueil
Elisbeth Challener
Producer/Owner
Founding Executive Director
Commercial producer
Director of Artistic Services
Materials
Download presentations from and articles discussed at the Spring Conference.
Audience Loyalty and Retention (PPT)
The State of Subscriptions, North Carolina Theatre (PPT)
Making Your Theatre The Destination, Goodspeed Musicals (PPT)
Old and New Ways of Creating Buzz, Dallas Summer Musicals (PPT) [Due to the size of this document, it is hosted on Dropbox, not namt.org. It should work but may cause errors for some users. Use the PDF below if you have problems.]
Old and New Ways of Creating Buzz, Dallas Summer Musicals (PDF)
Red Mountain Theatre’s staff and board post-show survey (XLS)
This page was last updated on 07/18/2020