Dramatic Marketing
Energizing and Engaging Your Audience
March 22-24, 2012

The National Alliance for Musical Theatre invites you to beautiful Seattle, WA on March 22, 23 and 24 for our 2012 Spring Conference, where we'll take a 360° look at marketing and audience engagement, with a focus on providing a total experience — before, during and after the show — to your patrons. How do you balance the desires of decades-long subscribers with the need to reach brand new audiences? How can you use data to learn more about your members' needs, interests and wishes, and then act on that information? What can new technologies bring, and how do they mix with older methods? Through panels, breakout sessions and a keynote speech on Breaking the Fifth Wall by Eugene Carr, you'll get concrete ideas that can be adapted for your theatre. Plus you'll have plenty of time to network with colleagues at cocktail parties, meals and shows hosted by The 5th Avenue Theatre and Village Theatre. (There's even an option to register for just the special events, to take advantage of our low rate at the W Seattle to spend time with your NAMT friends and see two great new musicals!)

The NAMT Spring Conference is open to NAMT members in good standing and invited guests. If you are not a NAMT member and you are interested in attending, please email Membership Director Adam Grosswirth.

WHO SHOULD ATTEND THE CONFERENCE

Executive management, artistic directors, marketing directors, board members and anyone at your theatre involved with customer service and outreach. All employees of a member organization are NAMT members!

REGISTRATION AND RATES

1. The NAMT Spring Conference is open to NAMT members in good standing and invited guests. If you are not a NAMT member (or are unsure of your membership status) and would like to attend the Spring Conference, please email Membership Director Adam Grosswirth or call (212) 714-6668 x15.
2. Registration fees for members are $595 for the full conference for the first person from your organization, and $570 for each additional attendee from your organization. Or $400 for a single day. (Non-members, please contact us for rates.)
3. Registration has now closed. For more information please email adam@namt.org.
4. Registrants may cancel up to March 8, 2012. Fees will be refunded, less a $100 cancellation fee. No refunds will be allowed after March 8, 2012.
5. In addition, you may register for the Add-On Events only and take advantage of our low hotel rate to visit Seattle, network with colleagues and see some great new musicals. (Details and prices below.)

CONFERENCE PROGRAM

Your conference registration includes:

1. Two full days of panels, speakers, breakout sessions, brainstorming and networking!
   1. Click here for a detailed agenda
2. Meals
   1. Breakfast, lunch and breaks are included on both conference days
3. Networking Cocktail Party
   1. The conference kicks off with a cocktail party hosted by The 5th Avenue Theatre

ADD-ON ACTIVITIES

Plus, join us for Conference Weekend Add-Ons for more chances to network with NAMT members and see new musicals produced by our host member theatres (for an additional charge):

1. First Date at The 5th Avenue Theatre
   1. The 5th Avenue Theatre (in association with ACT and NAMT member Junkyard Dog Productions) presents this new musical by NAMT Festival of New Musicals alumni Michael Weiner, Alan Zachary (The Mystery of the Dancing Princesses, 2001) and Austin Winsberg that is equal parts poignant and laugh-out-loud hilarious.
      
      
   2. Thursday, March 22 or Saturday, March 24, 8 pm
      ACT Theatre, 700 Union Street
      $51.25
      Availability is limited. Register early to secure your tickets!
      
      
2. An Evening at Village Theatre
   1. After the conference sessions on Friday, join us for a trip across Lake Washington to visit NAMT member VIllage Theatre. Evening includes:
      1. Transportation to and from Issaquah (about 20 minutes each way)
      2. Wine and hors d'oeuvres and tours of the Village campus
      3. NAMT Festival of New Musicals show It Shoulda Been You (2009) by Barbara Anselmi and Brian Hargrove, full of frenzied wedding mayhem, high emotions, higher comedy and a twist no one will see coming.
         
         
   2. Friday, March 23 from 5:30 pm to approximately 11:30 pm
      Transportation will leave from and return to the W Hotel
      $50
      
      
3. Conference Closing Dinner
   1. Say godbye to Seattle and your NAMT friends with a delicious 3-course dinner. Perfect if you're attending First Date on Saturday night!
      
      
   2. Saturday, March 24, 6:00 pm
      Palomino, City Centre, 1420 Fifth Avenue
      $60

ACCOMMODATIONS

The conference will be held at the W Seattle, a beacon welcoming the urban, urbane and contemporary to their refuge in Seattle's cultural core. In the heart of downtown, W Seattle is close to art and music centers, financial and retail hubs, and the Pike Place Market. Click here to learn more about the hotel, or click here to book now for just $159/night! (Free WiFi!) This rate is good until 3 pm Pacific Time on March 8, 2012, so book now!

AGENDA

Click here to see the detailed Spring Conference agenda.

SPONSORS

We are very pleased to thank the following sponsors of the 2012 Spring Conference. For information on supporting NAMT and the benefits of becoming a sponsor, please visit the Sponsorship section of our website.

Host Sponsors

Gold Sponsors

Silver Sponsors

Exhibitors

Please contact Membership Director Adam Grosswirth if you have any questions. (212) 714-6668 x15, or adam@namt.org.

EDUCATIONAL RESOURCES COMMITTEE

Phil Santora, TheatreWorks (CA), Chair
Harriet Kittner, Goodspeed Musicals (CT)
Laura Little, LLL Productions (ID)

SPRING CONFERENCE COMMITTEE

Sean Kelly, The 5th Avenue Theatre (WA), Chair
Jamie Lilly, Village Theatre (WA)
Dan McMahon, Goodspeed Musicals (CT)
John Thew, Theater Latté Da (MN)