American Theatre has a great report on NAMT member La Jolla Playhouse’s new audience engagement program, initiated in 2015 with a Building Audiences for Sustainability grant from the Wallace Foundation. Since receiving the grant, the Playhouse has used their resources to create and sustain programs that will allow them “to build an audience that is more reflective of San Diego.” Through interviews with staff and board members, increased patron participation and commissioning new works, the Playhouse has been hard at work on making this immersive community engagement effort one that will have a direct and lasting impact on the theatre’s work.

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