Making the Most of Your Social Media Presence

This Knowledge Exchange will walk you through building or revamping a social media presence from the ground up on Facebook, Twitter, Instagram and Pinterest, including the goals of each medium, how to view analytics, how to grow an audience and network, and more. Even if you already use these tools for your organization or as an individual, these practices will help you get the most out of them. Courtney Kochuba, Marketing Associate at Samuel French, will share how she built up engagement and a following on her company’s social media channels since starting there a year and a half ago.

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