Better Together: How Collaboration Builds Audiences

You may know the buying and donating patterns of your own audience. But do you know how they engage with the other arts organizations in your community? Does that mean you’re in competition with them or have opportunities to collaborate? And what does that mean for your audience development and loyalty efforts?

Learn what the data says about audience behavior patterns and what they suggest about patron loyalty and organizational collaborations. In this webinar, TRG Arts will discuss a recent study of 17 arts and cultural institutions in the Philadelphia area, which investigated the buying and donating behavior of nearly 1 million arts audience and visitor households over seven years. TRG will discuss the findings and outline best practices for building sustainable audiences and arts communities.

In this hour-long webinar for NAMT members, you’ll learn:

• The most relevant findings from this ground-breaking study
• Why data shows that collaboration and cooperation between organizations strengthens community-wide arts audiences
• How your own audience may be behaving based on the behavior patterns found in this study
• What organizations can do to create and keep loyal supporters

Archive Available to Members