Spring Conference 2013
Musicals Matter: Compelling and Creative Fundraising and Investing
April 3, 2013 7:30 - April 6, 2013 8:00 pm CT
Chicago Shakespeare Theatre, Chicago, IL
At Chicago Shakespeare Theater in April, 2013, we took a broad approach to all facets of fundraising and making a case for investing in musical theatre. Topics included making the case to give through storytelling, the intrinsic impact of art, building relationships with funders, the state of government and corporate funding, commercial/not-for-profit partnerships and uncluttered communication. Through panels, breakout sessions and lots of networking time, attendees were given concrete ideas that could be adapted for their theatres right away. Attendees also had the opportunity to see shows at local members Chicago Shakespeare Theater and Mercury Theater, and the pre-Broadway production of Big Fish.
WHO SHOULD ATTEND THE CONFERENCE
Executive management, artistic directors, development directors, commercial producers, board members and anyone at your theatre involved with fundraising and maximizing revenue. All employees of a member organization are NAMT members!
EDUCATIONAL RESOURCES COMMITTEE
Phil Santora, TheatreWorks (CA), Chair
Harriet Kittner, Goodspeed Musicals (CT)
Laura Little, LLL Productions (ID)
SPRING CONFERENCE COMMITTEE
Brooke Walters, Chicago Shakespeare Theater (IL), Chair
Melodee DuBois, Zach Theatre (TX)
Bridget McDonough, Light Opera Works (IL)
Todd Schultz, The Old Globe (CA)
L. Walter Stearns, Mercury Theater (IL)
Douglas Young, Blumenthal Performing Arts Center (NC)
Agenda
DownloadWednesday, April 3
7:30 pm | Big Fish
Oriental Theatre24 W Randolph Big Fish is a new musical based on the celebrated novel by Daniel Wallace and the acclaimed Columbia Pictures film directed by Tim Burton. It features direction and choreography by Susan Stroman, music and lyrics by NAMT Festival alumnus Andrew Lippa and a new book by John August who also penned the screenplay for the film version. Norbert Leo Butz, Kate Baldwin and Bobby Steggert lead a cast of twenty-seven in this rollicking fantasy set in the American South. Conference Add-On Event – Sign up when you register! |
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Thursday, April 4
5:15 – 7:15 pm | Kick-Off Cocktail Partyhosted by Chicago Shakespeare Theater
800 East Grand Avenue, on Navy Pier Skyline Room Sponsored by Chicago Shakespeare Theater This is the official start of the conference and is included with your registration! |
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7:30 pm | Othello: The Remix
a “hip-hoptation” of William Shakespeare’s Othello created and directed by GQ and JQChicago Shakespeare Theater 800 East Grand Avenue, on Navy Pier This fresh urban take on Shakespeare’s tragedy returns to Chicago Shakespeare Theater for a limited engagement on the heels of an acclaimed world premiere at Shakespeare’s Globe in London, and wildly successful tours to Germany and Edinburgh. The CST-commissioned hip-hop adaptation of Othello is spun out and lyrically rewritten over original beats by The Q Brothers — America’s leading re-interpreters of Shakespeare through hip-hop (Funk It Up About Nothin’, The Bomb-itty of Errors). Whether you’re looking for a rockin’ night of rhythm and rhyme or a new way to think about Shakespeare, Othello: The Remix delivers an intense, high energy spin like no other. FREE tickets to conference attendees provided by Chicago Shakespeare Theater. Conference Add-On Event – Sign up when you register! |
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Friday, April 5
9:00 – 10:00 am | Check-In and Continental Breakfast |
Chicago Shakespeare Theater
800 East Grand Avenue, on Navy Pier
Skyline Lobby
Breakfast sponsored by The Pantages Theatre
10:00 – 10:45 amWelcome Remarks & 30-Second Success Stories
Chicago Shakespeare Theater
Skyline Room
10:45 am – 12:30 pmMaking The Case To Give
Skyline Room
A panel of experts will look at ways to convince donors and investors to give to your theatre or project, focusing on different tools for making your case. Following the panel, attendees will break up into small discussion groups to drill down on this topic and share stories from their organizations.
Moderated by Betsy King Militello (NAMT), with Kate Finley (Dallas Summer Musicals), Jennifer Jaquess (Red Mountain Theatre Company), Buck Mason (McCoy-Rigby) and Roche Schulfer (Goodman Theatre)
12:45 – 2:00 pmLunch
Dress Circle
Sponsored by R&H Theatricals
2:15 – 3:15 pmThe Value and Impact of Art
Skyline Room
“We make art because we believe it makes better human beings. We make art because we believe it makes being human better. So why do we spend so much energy quantifying the economics of what we do, and so little time quantifying the impact?” Last year, Theatre Bay Area and research firm WolfBrown embarked on a massive research project to study the intrinsic impact of theatre, publishing their findings in the book Counting New Beans. The study’s project manager and book’s editor Clayton Lord will lead present on how your theatre can measure its own impact on audiences, with a case study provided by Phil Santora (TheatreWorks).
3:15 – 4:00 pmAdvanced Relationship Building
Skyline Room
A panel of experts will look at long-term planning and building strong relationships with donors and investors. How do the non-profit and commercial worlds overlap and how are they different? How do personal relationships drive giving and investing? What do your supporters want in return?
Moderated by Elisbeth Challener (ZACH Theatre), with Randy Adams (Junkard Dog Productions), Wynne Fedele (Pittsburgh CLO) and Bridget McDonough (Light Opera Works)
4:15 – 5:00 pmBeyond Enhancement: Commercial/Non-Profit Partnerships
Skyline Room
How can commercial producers support a theatre? How can theatres help commercial producers? We’ll look at this increasingly important relationship beyond individual shows and enhancement.
Moderated by Donna Lynn Hilton (Goodspeed Musicals), with Marsha Brooks (Brooks & Distler), Carolyn Rossi Copeland (CRC Productions) and Lori Fineman (Transport Group)
8:00 pmBarnum
Mercury Theater Chicago
3745 N. Southport Ave
The greatest show on earth is the setting for the life story of Phineas Taylor Barnum. Celebrating its Chicago professional premiere, Barnum sets this colorful personality inside the center ring of his own circus. Audiences will be thrilled with high flying acrobatics as Barnum tells the story of America’s greatest showman. This show bursts with toe tapping melodies; ballads, marches, and ragtime tunes by Cy Coleman and Michael Stewart.
FREE tickets to conference attendees provided by Mercury Theater Chicago.
Conference Add-On Event – Sign up when you register!
Saturday, April 6
9:00 – 10:00 am | Networking Breakfast |
Chicago Shakespeare Theater
Skyline Lobby
Start the day with breakfast and time to talk to colleagues. We’ll have tables set aside for development staffs to talk shop, and the NAMT staff will be on hand to chat about membership, benefits and our plans for 2013-2014.
Sponsored by Dallas Summer Musicals & Music Theatre International
10:00 – 11:00 amDonor Engagement
Skyline Room
Beyond money and tickets, how do you get your donors involved? How do you allow for donor interaction while guarding the artistic process? How do you make a case for support and make your brand visible? What do donors really value?
Moderated by Brooke Walters (Chicago Shakespeare Theater), with Mark Chambless (Dallas Summer Musicals), Melodee DuBois (ZACH Theatre) and Kathy Evans (Rhinebeck Writers Retreat)
11:00 – 11:45 amUncluttered Communication
Skyline Room
In an age with so many companies calling for our attention on so many devices and media, how do you cut through the noise to effectively talk — and listen — to your donors?
Moderated by Mark Fleischer (Adirondack Theatre Festival), with Robert Friend (PatronTechnology), Mark D. Sylvester (Walnut Street Theatre) and Adam Thurman (Court Theatre)
11:45 am – 12:15 pmNetworking Coffee Break
Skyline Lobby
Sponsored by Ticketmaster
12:15 – 1:00 pmGovernment Funding
Skyline Room
A panel of experts will look at how government funding has changed in recent years, at the national, state and local levels. How can theatres advocate for the arts and work with officials to ensure support? What do theatres give back to their communities to inspire vibrant government support?
Moderated by Wayne Bryan (Music Theatre of Wichita), with Meg Fofonoff (Fiddlehead Theatre Company), Ra Joy (Arts Alliance Illinois) and Catherine Warren (Lyric Theatre of Oklahoma)
1:00 – 2:30 pmLunch
Dress Circle
Sponsored by Pittsburgh CLO
2:30 – 3:30 pmBreakout Sessions
In-depth discussion of select topics in smaller groups.
Development Directors’ Networking Time
The Pub
Creative Revenue: Making money for your theatre beyond ticket sales and donations
Skyline Lobby
TBD: Topic to be determined based on discussions throughout the weekend
Skyline Room
3:45 – 4:30 pmCorporate Giving
Skyline Room
How has corporate giving changed since the 2008 recession? How do you build individual relationships with the people behind the corporate facade and understand a company’s giving philosophy and priorities? How can your board help?
Moderated by Douglas Young, with Lucie Springmeyer (The MUNY) and Barbara Whidden (Maine State Music Theatre).
4:30 – 5:30 pmFarewell Wine and Cheese
Raise a glass to your colleagues and all of our Chicago hosts as we close the conference and wrap up with any unfinished business and unanswered questions.
6:00 pmConference Closing Dinner
Quay, 465 E. Illinois
Conference Add-On Event – Sign up when you register!
Attendees
Registered Attendees as of 3/29/13
Randy Adams
Producer
Michael Baron
Artistic Director
Matt Boethin
Associate Director
Rich Bowen
Director of Development
Rick Boynton
Creative Producer
Marsha Brooks
Attorney
Brooks & Distler
David Brush
Artistic Director
Wayne Bryan
Producing Artistic Director
Elisbeth Challener
Managing Director
Mark Chambless
Donor Relations Manager
Curt Dale Clark
Artistic Consultant
Jim Crabtree
Producing Director
Lucy Cumberland
Development Assistant
James Donio
Chairman
Eagle Theatre
Melodee DuBois
Director of Development
Julie Eccles
Executive Director
Carol Edelson
Senior Vice President
Jasonà Epperson
General Manager
Carly Erickson
Office Coordinator
Kathy Evans
Founder and Executive Director
Wynne Fedele
Director of Development
Lori Fineman
Executive Director
Kate Finley
Director of Development
Brooke Flanagan Walters
Director of Institutional Advancement
Mark Fleischer
Producing Artistic Director
Meg Fofonoff
Producing Artistic Director
Henry Fonte
Department Chair and Producing Artistic Director of Jerry Herman Ring Theatre
Bookwriter
Bill Gaden
Chief Operating Officer
Paul Garman
Executive Director/Producer
Nancy Gibbs
Producer/General Manager
Producer
Adam Grosswirth
Membership Director
Criss Henderson
Executive Director
Chris Herzberger
Executive
Donna Lynn Hilton
Line Producer
Branden Huldeen
New Works Director
Robb Hunt
Executive Producer
Jennifer Jaquess
Director of Development
Michael Jenkins
President and Managing Director
Bradford Kenney
Executive Artistic Director
Meghan Kenny
Producing Artistic Associate
Kelley Kirkpatrick
Associate Artistic Director
Producer
Beth Levin
Director of Development
Jeff Loeb
Associate General Manager
Brad Lohrenz
Director of Licensing
Clayton Lord
Vice President of Local Arts Advancement
Brenda MacRoberts
Executive Director
Bob Mason
Artistic Associate/Casting Director
Buck Mason
General Manager
Bridget McDonough
General Manager
Jim Mercer
General Manager
Betsy Militello
Executive Director
Paige Price
Artistic Director
Relevant Theatricals
Leslie Randazzo
Director of Finance and Administration
Relevant Theatricals
Denny Reagan
President & CEO
Carolyn Rossi Copeland
Producer
Peter Rothstein
Artistic Director
Dana Saltzman Siegel
Director
Phil Santora
Managing Director
Greg Schaffert
Producer
Harriet Schlader
Managing Director
Lucie Springmeyer
Director Development & Civic Affairs
L Walter Stearns
Executive Director
Mark Sylvester
Managing Director
John Thew
Managing Director
Aaron Thielen
Artistic Director
Jennifer Tremblay
Resident Costume Designer
Catherine Warren
Development Officer
Michael Weber
Managing Artistic Director
Lynne Wheeler
Board Member
Barbara Whidden
Development Director
Musical Theatre Educator
Musical Theatre Educator
Diane Wright
Director of Finance
Michelle Yaroshko
Manager
Douglas Young
Vice President of Programming
Aaron Young
Managing Director
This page was last updated on 07/18/2020